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Vietnam Zippos: American Soldiers' Engravings and Stories (1965-1973) [Hardcover]

Sherry Buchanan
4.6 out of 5 stars  See all reviews (16 customer reviews)

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Book Description

October 23, 2007 0226078280 978-0226078281
We are the unwilling, led by the unqualified, doing the unnecessary for the ungrateful
—from an engraving on a Vietnam-era Zippo lighter
 
In 1965, journalist Morley Safer followed the United States Marines on a search and destroy mission into Cam Ne. When the Marines he accompanied reached the village, they ordered the civilians there to evacuate their homes—grass huts whose thatched roofs they set ablaze with Zippo lighters. Safer’s report on the event soon aired on CBS and was among the first to paint a harrowing portrait of the War in Vietnam. LBJ responded to the segment furiously, accusing Safer of having “shat on the American flag.” For the first time since World War II, American boys in uniform had been portrayed as murderers instead of liberators. Our perception of the war—and the Zippo lighter—would never be the same.

But as this stunning book attests, the Zippo was far more than an instrument of death and destruction. For the American soldiers who wielded them, they were a vital form of social protest as well. Vietnam Zippos showcases the engravings made by U.S. soldiers on their lighters during the height of the conflict, from 1965 to 1973. In a real-life version of the psychedelic war portrayed in Francis Ford Coppola’s Apocalypse Now, Sherry Buchanan tells the fascinating story of how the humble Zippo became a talisman and companion for American GIs during their tours of duty. Through a dazzling array of images, we see how Zippo lighters were used during the war, and we discover how they served as a canvas for both personal and political expression during the Age of Aquarius, engraved with etchings of peace signs and marijuana leaves and slogans steeped in all the rock lyrics, sound bites, combat slang, and antiwar mottos of the time.

Death from Above. Napalm Sticks to Kids. I Love You Mom, From a Lonely Paratrooper. The engravings gathered in this copiously illustrated volume are at once searing, caustic, and moving, running the full emotional spectrum with both sardonic reflections—I Love the Fucking Army and the Army Loves Fucking Me—and poignant maxims—When the Power of Love Overcomes the Love of Power, the World Will Know Peace. Part pop art and part military artifact, they collectively capture the large moods of the sixties and the darkest days of Vietnam—all through the world of the tiny Zippo.

Frequently Bought Together

Vietnam Zippos: American Soldiers' Engravings and Stories  (1965-1973) + The Viet Nam Zippo Cigarette Lighters 1933-1975 + Zippo: The Great American Lighter (Schiffer Book for Collectors)
Price for all three: $85.00

Buy the selected items together


Editorial Reviews

Amazon.com Review

Amazon Significant Seven, September 2007: When pictures of thatched huts set ablaze by U.S. troops were beamed to stateside TVs, the Zippo lighter became a symbol of the escalating Vietnam War and America's increasing uneasiness with her mission there. But the lighters were often much more than that to the soldiers; they were talismans and tokens of personal expression, engraved with statements ranging from the profane to the obscene to the just plain hopeful:
  • When God open[ed] the gates of hell, the 101st walked out
  • Death is my business and business has been good
  • If you think sex is exciting, try incoming
  • Never again
  • I love you mom
Lavishly illustrated and startlingly frank, Vietnam Zippos: American Soldiers' Engravings and Stories (1965-1973) is an insightful and gut-wrenching look into the thoughts of the young men who carried them. --Jon Foro


Review

"For American soldiers in Vietnam, the Zippo lighter was an essential talisman; its chrome casing was also a convenient canvas on which fighters expressed their anger and frustration. In Vietnam Zippos these unique artifacts tell the story of a war gone sour. Lyndon Johnson’s observation that ‘ultimate victory will depend upon the hearts and minds of the people’ inspired the gleeful savagery of ‘Give me your hearts and minds or I will wreck your fucking huts’; another solider rephrases Psalm 23 with ‘Yea though I walk through the valley of the jungle of death, I will fear no evil, for I am the evilest son of a bitch in the jungle.’ Later as enthusiasm for the war ebbed, lighters feature such deep thoughts as ‘When the power of love is as strong as the love of power, then there will be peace.’ Truer words were never engraved."
(Playboy )

“Zippo is as distinctly American as apple pie, the Stars & Stripes and the girl next door. . . . Whether carried as a talisman or as simply a convenient, easily-concealable object upon which to privately ‘rage against the machine,’ these Vietnam Zippos represent a previously untapped source for studying the ‘new military history’ of those who fought our most divisive war. . . . This book is highly recommended.”—Armchair General

(Armchair General )

"Lavishly illustrated. . . . A subgenre of battlefield art that has probably never been collected as thoroughly or presented as elegantly as in 'Vietnam Zippos'. . . . [The lighters] tell hundreds of stories . . . and each one makes the book worth reading."
(Army Times )

"During the Vietnam War, the Zippo lighter was an indispensable part of a GI's uniform. . . . At a time when American men and women are again fighting an unpopular war in a faraway land, it is fitting to remember the philosophers of that war who passionately reflected on their circumstances in this humble yet personal medium."
(San Francisco Chronicle )

"Sobering . . . Using Zippos from the collection of artist Bradford Edwards, Buchanan shows the personal histories of some of the millions who served [in Vietnam]. This unique approach is by turns funny, pornographic, informative and heartbreaking."
(Minneapolis Star-Tribune )

"[Vietnam Zippos] documents what the author, Sherry Buchanan, calls ‘amulets and talismans bringing the keeper invulnerability, good luck and protection against evil.’ Sadly, these personalized mementos also served as last testaments for many who were killed in action. . . . . This book, well designed and photographed by Misha Anikst, offers a rare personal dimension. The mottoes on these lighters, like ‘When I die I will go to heaven because I spent my time in hell,’ provide candid insight into what these soldiers thought of the war."
(Steven Heller New York Times Book Review )

"The engravings on lighters featured in this copiously illustated volume are at once searing, caustic, sentimental, humorous, but always moving, running the full emotional spectrum with both sardonic reflesions and poignant maxims. Part pop art and part military artifact, they collectively capture the mood of the sixties and the darkest days of Vietnam."
(Pennsylvania Heritage )

"A fascinating and specialized military cultural history that is a unique and recommended contribution to the growing library of Vietnam War histories."
(Midwest Book Review )

Product Details

  • Hardcover: 176 pages
  • Publisher: University Of Chicago Press (October 23, 2007)
  • Language: English
  • ISBN-10: 0226078280
  • ISBN-13: 978-0226078281
  • Product Dimensions: 9 x 9.6 x 0.8 inches
  • Shipping Weight: 2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #287,646 in Books (See Top 100 in Books)

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Customer Reviews

4.6 out of 5 stars
(16)
4.6 out of 5 stars
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful
5.0 out of 5 stars Bradford Edwards Zippo Book November 17, 2007
Format:Hardcover
This amazing book is the culmination of just one of the artistic threads that Bradford Edwards has traced over the last 15 years in his search for meaning in the Vietnam War and its aftermath.

As I turn these little metal boxes over in my hands, flip them open and snap them shot, they come alive. Opening this book is like opening my own cigar box full of treasured mementos from that time and place.

As I examine the images and read the messages carved into the lighters, whether they are swaggering or philosophical, whether they express love, a GI's resignation or loneliness, whether they are funny or profound or profane, my imagination takes over. These beautifully-photographed artifacts trigger time travel and so many memories. I connect immediately with a million guys just like me.

I met Brad Edwards in Saigon in the early '90s. He was already up to his neck in his "zippo obsession." We would run into each other late at night in the backpacker cafes. He would invariably pull out a small cloth sack and dump three or four lighters on the table and describe where he'd bought them and why each one was special. I was always immediately (and still am) transported back to the faces of my comrades, conversations, and sensations and emotions too many to describe. Over the years I've come to know a little more and understand a little more.

The book is a very high quality item - a beautiful realization of 15 years of Bradford's considerable effort. I must say I find it strange that someone else is credited as `author' of this book.

Thanks, Brad, for a lot of great work over the years. And for this very special book.
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6 of 6 people found the following review helpful
5.0 out of 5 stars GREAT BOOK BY BRADFORD EDWARDS November 15, 2007
Format:Hardcover
An amazing and gorgeous book about Bradford Edwards' story and collection of Zippos from the Vietnam War. It is very informative and well organized - lots of useful research. The photographic portraits are sharp, clear and make the Zippo appear like a modern sculpture.

The publisher, Sherry Buchanan, while having no personal connection with the Vietnam Zippo, does a credible job of putting the text and images together (why she took the "author" credit is confusing ). It would have been nice to see more of Edwards' artwork and hear more about his personal experiences collecting these lighters with their powerful and reflective carvings. everytning you would ever want to know about the Vietnam Zippo and more!

Highly recommended - a nearly flawless book (save the silly asteriks for the word - "f***" - was Buchanan hoping to sell this book to children?)...also, it has the highest quality printing possible for such an inexpensive book makes it a huge bargain- it was even printed in Italy!
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8 of 9 people found the following review helpful
5.0 out of 5 stars Seared Memories November 28, 2007
Format:Hardcover
Like Proust's lemon pastry, the sense-experience of seeing these Viet Nam War Zippo lighters in this wonderful book causes a tidal wave of memories for me. These Zippos, beautiful artifacts of an ugly time, are durable tokens of a war fought within while fighting the war outside. Those who found themselves in the heart of darkness expressed their feelings on these small bulletin boards of self-expression; lust, braggadocio, irreverent humor, fatalism, bemusement, anger, longing, hope, dread, and contempt, oh yessss contempt. Contempt for authority, incompetent leaders, unrealistic goals and even death itself. Talismans of selfhood, of continuity in a maelstrom of chance, they became more to us than even we knew....

The collection presented in these pages is an important one. I am deeply grateful to Mr. Edwards for having found, selected and perserved this irreplaceable trove , and this book well-reflects the value of the collection; the Zippo images are thoughtfully contextualized by the intelligent, insightful text and the distinctive style of the graphic layout and image/text interaction further adds. This book works on so many levels my vote is an unqualified five stars!
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Most Recent Customer Reviews
5.0 out of 5 stars Beautiful book...
I don't know what I expected, but this arrived in perfect condition and it's a hardback! Hope the other reviews are spot on and my dad enjoys it!
Published 4 months ago by J. Welch
5.0 out of 5 stars Please be aware this is not a lighter
I was shopping for my new ZIPPO and I saw this fantastic picture with
old school zippo on it, I didn't read through the description and click-buy it
then you can imagine... Read more
Published 7 months ago by Dexter
4.0 out of 5 stars Not a collector's guide, more of a memory book
This book discusses Zippo lighters, a personal item carried by most GIs (even ones who didn't smoke) in Vietnam. Read more
Published on April 27, 2011 by James D. Crabtree
4.0 out of 5 stars vietnam zippos
I purchased this book for a college term paper. There are no books in the college library about lighters of any kind including "Zippos". Read more
Published on April 14, 2011 by blanco
3.0 out of 5 stars Very adult material - buyer beware
This is a very interesting book. However, it is really a book for adults. My teenaged son (14) is a collector of Zippos and loves things associated with the military. Read more
Published on December 7, 2009 by Maid-in-Buffalo
5.0 out of 5 stars A fascinating and specialized military cultural history
The Vietnam War had many facets for those who served in that theatre of military combat from 1965 to 1973. Read more
Published on March 3, 2008 by Midwest Book Review
5.0 out of 5 stars Soldier Stories
A touching compilation of soldiers who served in Vietnam and the history of Zippos in the Army. Full of color pictures: numerous Zippos dipictaing pictures, unit slogans, witty... Read more
Published on February 14, 2008 by e.c. ra
5.0 out of 5 stars Zippo book
My hippie Dad loved it! He is a history buff and had not heard of this practice!
Published on December 31, 2007 by Florence Nightengale
5.0 out of 5 stars light my fire
Vietnam Zippos is an extraordinary look into the many textured experiences of those in the throes of war with small comforts at hand. Read more
Published on November 21, 2007 by Thomas H. Stanley
5.0 out of 5 stars SEE THE DISCUSSION OF THE BOOK BELOW
If you really want to know the intriguing, pathetic and sad back story to this book read the discussion of this wonderful book at the bottom of this page. Read more
Published on November 19, 2007 by Thomas E. Swank
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Topic From this Discussion
BRADFORD EDWARDS' VIETNAM ZIPPOS BOOK
I know nothing of Mr. Edwards or Ms. Buchanan, but whining over credit for the art of this book is blind idiocy.
Isn't it obvious, the GIs made the art, and, if we were lucky enough to get back to the rear, we sat around the tables at the Enlisted Men's club and stood these lighters up on end at... Read more
Mar 2, 2008 by Fitz |  See all 40 posts
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