View From The Cheap Seats: A broader look at advertising, marketing, branding, global politics, office politics, sexual politics, and getting drunk during a job interview [Paperback]

Dan Goldgeier (Author)

Book Description

Publication Date: November 9, 2011

What happens when your client has been investigated on Dateline NBC for running "Bait & Switch" ads—and you're asked to write the next ad?

Should you attempt to go drink-for-drink with a 275 lb. prospective boss right after your job interview?

Why is so much advertising condescending and ineffective, but more pervasive than ever?

In this selection of columns that originally appeared on TalentZoo.com, copywriter Dan Goldgeier examines the ups, downs, and idiosyncrasies of the advertising industry. It's not "Mad Men," but it's madness.

Editorial Reviews

About the Author

Dan Goldgeier is a Seattle-based advertising copywriter with over 10 years of experience working at ad agencies across the U.S. Since 2002, Dan has been a regular columnist on Talent Zoo, a web-based jobs and information site for the marketing and media industries. In addition, he is a contributing writer to AdPulp.com, a leading blog covering advertising and marketing.

Product Details

• Paperback: 260 pages
• Publisher: CreateSpace (November 9, 2011)
• Language: English
• ISBN-10: 1466413239
• ISBN-13: 978-1466413238
• Product Dimensions: 8.5 x 5.5 x 0.6 inches
• Shipping Weight: 14.1 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,161,878 in Books (See Top 100 in Books)
  • #19 in Books > 4-for-3 Books > Business & Investing > Marketing & Sales > Advertising

More About the Author

Dan Goldgeier is a Seattle-based advertising copywriter with over 10 years of experience working at ad agencies across the U.S.

Since 2002, Dan has been a regular columnist on Talent Zoo, a web-based jobs and information site for the marketing and media industries. In addition, he is a contributing writer to AdPulp.com, a leading blog covering advertising and marketing. He has also been a teacher at The Portfolio Center and Creative Circus advertising schools in Atlanta, and has served as an ADDY Awards judge in several cities.

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars A great insider's look at advertising, November 20, 2011

By 

V. Nozick "atlchica" (Atlanta, GA) - See all my reviews
(REAL NAME)   

This review is from: View From The Cheap Seats: A broader look at advertising, marketing, branding, global politics, office politics, sexual politics, and getting drunk during a job interview (Paperback)

Ever wanted to know what it's really like to work in advertising? This book - a series of easy-to-read columns - gives the real story, from the perspective of a copywriter who is genuinely motivated to do best by his clients. Through the author's evocative and humorous writing style, you understand the highs and lows of working in a field that seems glamorous on the outside but at its heart involves all the craziness and politics of any other industry. Even if you know nothing about advertising, you'll enjoy this book. And if your entire knowledge of the industry is from "Mad Men", you'll see how the other side really lives.

5.0 out of 5 stars The insider's view of the advertising industry, January 31, 2012

By 

Olusola Aluko (Seattle WA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: View From The Cheap Seats: A broader look at advertising, marketing, branding, global politics, office politics, sexual politics, and getting drunk during a job interview (Paperback)

This a very well written book that is very much like having a conversation with the author about his experiences and his perspective on the advertising industry.
It is a very insightful, educational and entertaining read on the subject of advertising and advertising agencies, the culture, the awards, the copywriters, the account execs, the creative directors, the clients and the myriad of other characters in the industry.
The conversational tone and the chunck size chapters makes this book a perfect read on a kindle!
I will highly recommend this book to anyone looking for an insider's perspective on the advertising industry.

5.0 out of 5 stars An important book for the advertising industry, January 23, 2012

By 

Charles A. - See all my reviews

Amazon Verified Purchase

This review is from: View From The Cheap Seats: A broader look at advertising, marketing, branding, global politics, office politics, sexual politics, and getting drunk during a job interview (Paperback)

An insightful and well written book. A must read for anyone in the advertising biz.

"A View from the Cheap Seats" offers guidance for those who want to better their adversting company for 2012 and beyond.