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4 Reviews
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
A great insider's look at advertising,
By
This review is from: View From The Cheap Seats: A broader look at advertising, marketing, branding, global politics, office politics, sexual politics, and getting drunk during a job interview (Paperback)
Ever wanted to know what it's really like to work in advertising? This book - a series of easy-to-read columns - gives the real story, from the perspective of a copywriter who is genuinely motivated to do best by his clients. Through the author's evocative and humorous writing style, you understand the highs and lows of working in a field that seems glamorous on the outside but at its heart involves all the craziness and politics of any other industry. Even if you know nothing about advertising, you'll enjoy this book. And if your entire knowledge of the industry is from "Mad Men", you'll see how the other side really lives.
5.0 out of 5 stars
The insider's view of the advertising industry,
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This review is from: View From The Cheap Seats: A broader look at advertising, marketing, branding, global politics, office politics, sexual politics, and getting drunk during a job interview (Paperback)
This a very well written book that is very much like having a conversation with the author about his experiences and his perspective on the advertising industry.
It is a very insightful, educational and entertaining read on the subject of advertising and advertising agencies, the culture, the awards, the copywriters, the account execs, the creative directors, the clients and the myriad of other characters in the industry. The conversational tone and the chunck size chapters makes this book a perfect read on a kindle! I will highly recommend this book to anyone looking for an insider's perspective on the advertising industry.
5.0 out of 5 stars
An important book for the advertising industry,
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This review is from: View From The Cheap Seats: A broader look at advertising, marketing, branding, global politics, office politics, sexual politics, and getting drunk during a job interview (Paperback)
An insightful and well written book. A must read for anyone in the advertising biz."A View from the Cheap Seats" offers guidance for those who want to better their adversting company for 2012 and beyond.
5.0 out of 5 stars
An all-around great book about working in advertising.,
This review is from: View From The Cheap Seats: A broader look at advertising, marketing, branding, global politics, office politics, sexual politics, and getting drunk during a job interview (Paperback)
As a fellow ad agency copywriter, I found Dan's TZ column enlightening, and keep coming back every week to read more. This book is a collection of some of the best, covering everything from office politics to career direction to that interview where the stars are misaligned and everything is going wrong. It's a great read at any point in an ad career...or at any point in time where you see a commercial on TV and wonder, "Just what goes on in ad agencies, anyway?"
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View From The Cheap Seats by Dan Goldgeier
$0.99
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