Vintage Cigarette Promotional Movie: The Sixth Sense DVD (1949)
 
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Vintage Cigarette Promotional Movie: The Sixth Sense DVD (1949) (1949)

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Editorial Reviews

The Sixth Sense details cigarette manufacturing and quality control before the link between cancer and cigarettes was confirmed. There are some good shots of tobacco farms and workers plowing and harvesting. Then the film shows the inner workings of the cigarette industry, with nice footage of cigarette manufacture, mostly Lucky Strikes. The most interesting part of the film, however, is the footage of the American Tobacco Company's research lab, which is the "sixth sense" of the title that lets them develop the finest product on the market. The narrator comments that the researchers are always developing new ways to improve cigarettes and it is even revealed that they were working with the University of Virginia's medical school. Fantastically relevant given today's hostile climate towards tobacco companies, The Sixth Sense is a pertinent and important film.

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