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Viral Data in SOA: An Enterprise Pandemic Paperback – July 16, 2009

ISBN-13: 978-0137001804 ISBN-10: 0137001800 Edition: 1st

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Product Details

  • Paperback: 288 pages
  • Publisher: IBM Press; 1 edition (July 16, 2009)
  • Language: English
  • ISBN-10: 0137001800
  • ISBN-13: 978-0137001804
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #3,532,981 in Books (See Top 100 in Books)

Editorial Reviews


Praise Quotes for Viral Data in SOA: An Enterprise Pandemic


“Data quality is a critical success factor for enterprise data management. Assuring a high level of data quality in a service-oriented architecture proves to be difficult for most organizations. Neal Fishman’s book explores the origin of data quality challenges and sheds light on how to tackle complex situations. I found this book packed with practical experience. While reading the book, I learned several effective architectural patterns and implementation tactics. I highly recommend this book for IT architects.”


Xuegang “Harry” Huang, Solution Architect—Business Intelligence Competency Center, Danske Bank Group, Denmark


Viral Data in SOA provides insight into topics that can get easily overlooked in fast-paced businesses. The book should help provide practitioners with the necessary knowledge to minimize or avoid embarrassing mistakes due to data errors. The book definitely drives home the point that data can be misused like any other resource and if improperly handled can do serious damage to the enterprise.”


Joseph Thomas Farrell, Senior Consultant, Booz Allen Hamilton, United States


“Neal sprinkles real-world business stories in the midst of more technical examples to show the importance of trustworthy data in a service-orientated architecture. In his terminology, data can quickly become viral, but in this positive and fun-to-read book, Neal encourages individuals and organizations to take an aggressive stand in getting the most out of their service-oriented solutions.”


Lisa Seacat, Master Inventor and Software Engineer, IBM, United States


“I thoroughly enjoyed reading Viral Data in SOA. The book is written in such a way that it can appeal to everyone from the novice to guru.”


Miranda Needham, Computer Systems Analyst, Montana Department of Transportation, United States


“When I first laid eyes on the script, I was worried that this might be another of those books extolling the Boy Scout virtues of SOA without contributing anything new. But on closer examination, I found the book packed full of interesting insights. Seldom do we find a book that can deal with the all important philosophical basis of a subject matter and link it to very detailed low-level examples. It is the sort of book that I will pick up and read more than once. You can benefit from light reading, gleaming useful insights supported by interesting stories/anecdotes, and you can delve deeper and explore the details of the examples for more in-depth understanding of the issues covered.”


Simon Seow, President, InfoSpec, Malaysia


“To travel down the road of regulatory compliance can be challenging for enterprise compliance teams and software architects. Neal Fishman has made a powerful business case for data provenance as the cornerstone of data governance. His book, illustrated by compelling and timely business-world examples, is a most valuable resource since it will help tackle this problem in

a principled manner.”


Professor Luc Moreau, School of Electronics and Computer Science, University of Southampton, England


“This book is a must read for any organization using data-integration or data interchange technologies, or simply any organization that must trust data. Neal takes the reader through an entertaining and vital journey of SOA information management issues, risks, discovery, and solutions. He provides a fresh perspective that no corporation should overlook; in fact, corporations might head blindly into SOA implementations without this awareness.”


Kevin Downey, Senior Partner, Xteoma Inc., Canada


Viral Data in SOA: An Enterprise Pandemic is a must read for any business or information technology professional who is charged with improving the creation, management, and distribution of information in a large enterprise. This book makes the most important current contribution to understanding the complexities, issues, and practices for improving large enterprise data management organization, architecture, processes, and technology. The book brings a theoretical and intellectual clarity coupled with a practical perspective to enterprise data management.”


Bruce Gallager, President and CEO, Syscore International, United States


“An intriguing discourse. The text is relevant and pithy. If you help manage or create IT projects, this book is worth reading from cover to cover. The book explores the relevance of misrepresented data and its potential undetected wrath on business execution. Many companies have realized that data should be a recognized asset. Viral Data in SOA sets out to help you nurture and protect that asset.”


David Kmetz, Partner: Global Business Services, IBM, United States


“Neal Fishman’s book on the viral affects of data is a much-needed warning signal for a time when critical consideration of risk and impact take a backseat in the thrive to integrate and apply new technologies. This book alerts its readers of potential risks and indicates how these can be minimized in real-world implementations. A must read for all decision makers for today’s increasingly complex information architectures.”


Thomas Buehlmann, Ph.D., Senior Manager, Accenture, United States


Viral Data in SOA has an amazing amount of information that spans different disciplines and areas of interest. The author analyzes the subject of viral data at various levels of depth, starting from the business level and working down to the database modeling, administration, and development levels. The author uses his experience and knowledge to present a vast area of possible problems with data and provides an in-depth analysis of the causes of viral data, suggesting the right path toward solutions. I believe this is a very important book because it addresses the subject from a realistic perspective coming from real-life experiences.”


Mika Nikolopoulou, Academic Affairs University Ambassador, IBM, United States


“In this world of exploding data volumes, every CIO is exploring new and exciting ways to leverage information. Few, however, pause to consider the associated risks that come with poorly controlled data quality. In this book, Mr. Fishman provides a detailed understanding of just how pervasive data quality problems are across all levels of an organization. His eclectic use of examples leaves the reader with no doubts about the unexpected dangers of viral data in a modern business. It provides a wake-up call to all IT professionals looking to use business data to create competitive advantage.”


David McCarty, Information Management Consultant, BWH, France


“Did you ever stop to think that the information you count on to make business decisions has the potential to cause a viral data pandemic that can disable the company? Neal Fishman’s latest book will definitely make you rethink your approach to business data. The book is chock full of entertaining illustrations that promptly make the reader realize how easily data can become poisonous bits of misinformation, especially when propagated throughout today’s service-oriented enterprises. Viral Data in SOA: An Enterprise Pandemic drives home the need for all businesses to establish an environment of trustworthy data. As Neal points out, ‘At the end of the day, there is a line between trustworthy information and viral data, and that line is very fine.’ This book provides excellent guidance on a variety of governance models, techniques, and treatments to combat viral data and to derive trusted information. The book is a thought-provoking information technology guide that I will reread frequently.”


Beth Brownhill, Distinguished Engineer, Information Agenda Executive Architect, IBM, United States


“The most entertaining and informative book on information technology I have read to date. A fascinating look at the role of information in the workplace.”


Mark Stewart, Managing Director, AV Pure & Simple, England


“Neal Fishman has a deep understanding of data and how to keep it from becoming viral. He does an excellent job of explaining how a small piece of data can crea...

About the Author

Neal Fishman is the program director for information and integration forensics within IBM’s Information Management’s Technical Architecture Group. He has been involved in many aspects of information technology and has developed many unique perspectives throughout his career.


Neal is also a co-author of the textbook Enterprise Architecture Using the Zachman Framework, and has been a distance-learning instructor for the University of Washington. In addition, Neal has served on several committees for international technology standards and as a board member of the Data Management Association (DAMA) Atlanta chapter.


More About the Author

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3 of 3 people found the following review helpful By MCNAUGHTON NEIL on April 26, 2010
Format: Kindle Edition
The first thing about this little book is what is `viral data?' Is it good--as in `viral marketing?' Or bad as in `swine flu?' Apparently it is bad. In fact the introduction by IBM-er Tim Davis suggests that 2008 collapse of the worlds financial markets was due to `a perfect storm of viral data' which was news to us. A definition of `viral data' as `[producing] undesirable effects by engaging information though a service' does not get us very far either--although the claim that `left unchecked, viral data in a service oriented architecture can reach epidemic proportions in an enterprise' is a bit more promising--even if it does have a perfume of good ole FUD (fear uncertainty and doubt). The book is a bit of a ramble, but the theme is that with SOA, bad data gets much better visibility than it does in other systems--so data quality is doubly important. Fishman claims `the overall quality of information in organizations continues to be suspect and poor' and his book sets out to address `the treatment and prevention of harmful data.' Does it succeed?
Well it is certainly not a recipe book, more a collection of anecdotes and remarks, some of which are relevant to data quality, and many which, while interesting (a rant about PowerPoint, the origins of the Federal Reserve System), are not. The contents page offers a semblance of structure that is not really borne out in the book. In fact a cover to cover read is necessary to capture all the nuances and anecdotes. Is it worth the effort?
I would say yes if you have the time and are prepared for some frustrating digressions. Fishman's credentials (IBM program director, DAMA board member) are pretty impeccable.
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0 of 1 people found the following review helpful By John Christensen on October 24, 2009
Format: Paperback
Viral Data in SOA is a must read by both IT Professionals and Business Data Owners. With the exponential expansion in the amount of data retained in organizations, comes the increased reliance on technology to analyze that data and make decisions about organizational direction. This book presents comprehensive considerations as to why today's organizational data is suspect. It then provides a holistic response structure to guide organizations through what needs to be done to improve data integrity.
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0 of 1 people found the following review helpful By Midwest Book Review on October 16, 2009
Format: Paperback
Viral Data in SOA: An Enterprise Pandemic is a 'must' for any business or computer library strong in data integration or research. It tells why poor-quality SOA data can be dangerous to an organization, why data governance is critical, and why business data is key to an organization's health and structure. A 'must' for a range of IT managers and professionals at all levels of business.
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0 of 2 people found the following review helpful By Cathrine Blicher on July 20, 2009
Format: Paperback
Even if you don't think you need to know anything more about the subject of data, I would recommend that you get hold of a copy of this book. Viral Data in SOA: An Enterprise Pandemic is well written and even as a long time IT professional, the book opened my eyes to numerous and intriguing insights and details. This is an amazing book!
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