Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves [Audiobook, CD, Unabridged] [Audio CD]

Adam L. Penenberg (Author), Richard Allen voc (Narrator)

Book Description

Publication Date: October 27, 2009

From Google to Facebook, a respected journalist delves into how a "viral loop" can make an online business a success.

Editorial Reviews

From Publishers Weekly

Allen's powerful voice and thoughtful vocals are the perfect medium to relay Penenberg's pronouncements about how such Web 2.0 businesses as Facebook, YouTube, Twitter, and Flickr are reconfiguring marketing models and the road to wealth—and how the mechanisms driving the growth of user-driven technologies are nothing new (remember Tupperware parties?). It's a snappy, topical read made even more memorable by Allen's performance: his vocal range is wide, but he wisely scales back his intensity to command our attention with his sheer charisma. A Hyperion hardcover (Reviews, Oct. 26). (Nov.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

[Audio Review] Allen's powerful voice and thoughtful vocals are the perfect medium to relay Penenberg's pronouncements about how such Web 2.0 businesses as Facebook, YouTube, Twitter, and Flickr are reconfiguring marketing models and the road to wealth and how the mechanisms driving the growth of user-driven technologies are nothing new (remember Tupperware parties?). It's a snappy, topical read made even more memorable by Allen's performance: his vocal range is wide, but he wisely scales back his intensity to command our attention with his sheer charisma. A Hyperion hardcover --Publisher's Weekly

See all Editorial Reviews

Product Details

• Audio CD
• Publisher: Tantor Media; Unabridged CD edition (October 27, 2009)
• Language: English
• ISBN-10: 1400113784
• ISBN-13: 978-1400113781
• Product Dimensions: 6.5 x 5.5 x 1.1 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,958,872 in Books (See Top 100 in Books)
  • #82 in Books > Books on CD > Computers & Internet

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

4.0 out of 5 stars Helpful to Open My Mind to Possibilities, February 6, 2010

By 

Atlanta Consumer (Atlanta, GA) - See all my reviews

Amazon Verified Purchase

This review is from: Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves (Audio CD)

To be honest I bought this book to help me with marketing ideas and suggestions to make my planned web site more viral. The book really does not so much offer any suggestions as it does give you motivation and a look into the web world from a unique point of view. As a result I have thought of what I consider some great new ideas for my site but they did not come from the book. The book heightened my optimism and made me think about things from a broader perspective. That's why I give it a 4 star. If you're looking for a suggestions manual this is not it. If you are hoping to be spurred onto new ideas by hearing success stories of others than this just might be the ticket!

2.0 out of 5 stars Hard to hear, September 11, 2011

By 

MR - See all my reviews

This review is from: Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves (Audio CD)

The reader changes his pitch so frequently, going from soft to loud to soft in the same sentence that it is hard to listen to in the car or on an iPod. I kept needing a transcript, which is what I suppose the book is for...