Viral Marketing: Get Your Audience to Do Your Marketing for You [Paperback]

Russell Goldsmith (Author)

Book Description

ISBN-10: 0273659057 | ISBN-13: 978-0273659051 | Publication Date: December 2002

Email is a very powerful, all reaching medium. Get your message right and your friends and customers will do your work for you. They can forward on your message, your brand, your product name - and begin a process that could reach millions around the world. But what, if any, are the rules? It's not easy to get it right when so far there hasn't been much information on what works. Viral marketing is THE marketing buzzword. So what's it all about? How does it work? How did it all start? How effective is it? When is viral marketing appropriate? Who has succeeded? How can we learn from those who have succeeded and those who have failed? These are just some of the questions answered in viral marketing. It also provides an understanding of what it is about people that makes them want to pass on an email to a friend or colleague - and how to ensure they do so for your benefit.

Editorial Reviews

Review

"this book shows how powerful viral marketing can be" "Perhaps the best recommendation for more attention to viral marketing is that customers really like it when done well. Simply, it makes life easier and more interesting." John Browett, CEO of Tesco.com

About the Author

Russell Goldsmith is Director and Head of New Media at Market Tiers 4DC. He is a frequent speaker on the subject of new marketing techniques and viral marketing in particular.

Product Details

• Paperback: 130 pages
• Publisher: Financial Times Management (December 2002)
• Language: English
• ISBN-10: 0273659057
• ISBN-13: 978-0273659051
• Product Dimensions: 8.3 x 5.3 x 0.5 inches
• Shipping Weight: 8 ounces
• Average Customer Review: 1.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #3,529,815 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

1.0 out of 5 stars Viral Marketing. Get your audience to do your marketing for, June 10, 2006

By 

interneteer (London, UK) - See all my reviews

This review is from: Viral Marketing: Get Your Audience to Do Your Marketing for You (Paperback)

"I'm afraid that if you were hoping this book would provide you with an all-encompassing step-by-step guide on how to create the perfect viral marketing campaign, you will be sadly disappointed...because there are too many variables". My words, no. A direct quote from author Russell Goldsmith, page 103.
Too much tell and not enough show. If I'd wanted theory, I could have bought a college text book on marketing. Nothing new here, and expensive for a 125 page paperback at £14.99 in the UK.

5 of 5 people found the following review helpful:

1.0 out of 5 stars The worst book I have ever read, January 26, 2006

By 

K. IBIDUN (UK) - See all my reviews
(REAL NAME)   

This review is from: Viral Marketing: Get Your Audience to Do Your Marketing for You (Paperback)

The title says it all. This book contained nothing of any value, examples of the inane mutterings within include "email enables us to influence more people than does word of mouth" Duh! The book(pamphlet) ran to 120 pages of double spaced nonsense, 40 or so of which were taken up by the pointless analysis of his market survey. Had I of written this book I'd of recalled all the copies. The 4 or so hours it took me to read this book would have been better spent polishing my earlobes, or weaving toffee. the Uk price of £14:99 is incredible. In fact this book is so bad I'm placing a dollar inside the pages to encourage someone to take it off my hands at the princely (pricey) sum of 1 cent.