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2 Reviews
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6 of 6 people found the following review helpful:
1.0 out of 5 stars
Viral Marketing. Get your audience to do your marketing for,
By interneteer (London, UK) - See all my reviews
This review is from: Viral Marketing: Get Your Audience to Do Your Marketing for You (Paperback)
"I'm afraid that if you were hoping this book would provide you with an all-encompassing step-by-step guide on how to create the perfect viral marketing campaign, you will be sadly disappointed...because there are too many variables". My words, no. A direct quote from author Russell Goldsmith, page 103.
Too much tell and not enough show. If I'd wanted theory, I could have bought a college text book on marketing. Nothing new here, and expensive for a 125 page paperback at £14.99 in the UK.
5 of 5 people found the following review helpful:
1.0 out of 5 stars
The worst book I have ever read,
By
This review is from: Viral Marketing: Get Your Audience to Do Your Marketing for You (Paperback)
The title says it all. This book contained nothing of any value, examples of the inane mutterings within include "email enables us to influence more people than does word of mouth" Duh! The book(pamphlet) ran to 120 pages of double spaced nonsense, 40 or so of which were taken up by the pointless analysis of his market survey. Had I of written this book I'd of recalled all the copies. The 4 or so hours it took me to read this book would have been better spent polishing my earlobes, or weaving toffee. the Uk price of £14:99 is incredible. In fact this book is so bad I'm placing a dollar inside the pages to encourage someone to take it off my hands at the princely (pricey) sum of 1 cent.
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Viral Marketing: Get Your Audience to Do Your Marketing for You by Russell Goldsmith (Paperback - Dec. 2002)
Used & New from: $1.46
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