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Viral Mythology: How the Truth of the Ancients was Encoded and Passed Down through Legend, Art, and Architecture Paperback

ISBN-13: 978-1601632951 ISBN-10: 1601632959 Edition: 1st

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Product Details

  • Paperback: 224 pages
  • Publisher: New Page Books; 1 edition (January 20, 2014)
  • Language: English
  • ISBN-10: 1601632959
  • ISBN-13: 978-1601632951
  • Product Dimensions: 8.9 x 6 x 0.6 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #446,010 in Books (See Top 100 in Books)

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5 of 6 people found the following review helpful By Royce Holleman on January 18, 2014
Format: Paperback
From cave art thousands of years ago to the information highway of today Marie and Larry leave no stone unturned in their investigation of how the ancients tranmitted information and why but they go beyond that into why some information spreads like wildfire and other information fizzle. Larry and Marie show that misinformation and propaganfda have been a part of communication thousands of years before the words where coined. they show that multiple groups had part of this tranfor of information down through the millenia this is truley a one of a kind book that is for anybody who wants to understand how information was transmitted in ancient times and why keep up the good work Marie and Larry
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3 of 4 people found the following review helpful By Erika Hunt on January 19, 2014
Format: Paperback
Marie Jones and Larry Flaxman will make you think, yet again. From ancient pyramids and the Baghdad Battery to "Sharknado" and social networking, they dive into how information is and is not passed on and how that affects society at the time and for the future. "Everything we engage in as a society, as human beings, locally or globally, gets embeded and encoded as pieces of historyical puzzle for someone to put together one day." So true! They make you contemplate that next status you put up on facebook, photo you put on instagram or just how the pyramids were built. A great book for those interested in history, alternative history, sociology or just those who are curious.
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2 of 3 people found the following review helpful By M. L Lamendola VINE VOICE on March 8, 2014
Format: Paperback
This is an interesting and informative exploration into how myths have managed to spread among cultures past and present. The book delivers on the promises made in both the title and the subtitle. To me, that's important. It's also unusual, today. It seems like someone who doesn't bother reading the book typically writes the subtitle, but in the case of Viral Mythology the subtitle nicely sums up what you're going to read.

That said, the authors don't pretend to know exactly how this or that myth was propagated. But they do explore the possibilities, and that is what makes this book so interesting.

This examination may also help readers understand how many myths of today get propagated. In this era of spin, propaganda, brainwashing, and lies spewed forth as truth, there may even be some lessons that will help the reader discern truth from fiction.

The authors practiced their craft well and/or had an excellent copy editor. The text is in Standard Written English, a rarity. If Congress passed a law mandating English as our official language, most American authors would instantly become criminals. In addition to getting the mechanics right, the authors simply wrote well. The book has an almost vibrant style to it, somewhat tempered by an academic flavor.

Maybe practice really does make perfect. The authors have produced several bestsellers. It would not surprise me if Viral Mythology joined the list that already includes such notable works as This Book is from the Future and The Trinity Secret.

The authors ask how ancient cultures were able to widely spread (go viral with) information that was important to them, because they obviously did not have our electronic means of disseminating information.
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By Kostas Piperis on March 28, 2014
Format: Paperback Verified Purchase
Although the authors clearly state and provide noumerous examples of how myths can go viral, I expected a bit more information on the various myths. Other then that, it's worth reading.
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0 of 1 people found the following review helpful By John on March 27, 2014
Format: Paperback
The subtitle to Viral Mythology, by Marie D. Jones and Larry Flaxman, reads “How the truth of the ancients was encoded and passed down through legend, art, and architecture.” The authors present an ambitious explanation of how and why the ancient myths and those we create today continue to roll forward in time often without benefit of a structured conduit or academic discipline. Humans, it seems, inherit knowledge and a propensity for awe that cannot be explained through scientific study. The problem with the subtitle, however, revolves around the use of the word “truth.” Readers should substitute “perceptions” or “beliefs” for the word “truth” to reach a clearer understanding of what is in store for them. All kinds of questions are raised by the authors, but it is a mistake to assume that a credo of any kind is buried deep within the pages of the book.

Given the internet, readers know how stories can go viral. Technology enables it. Technology, however, is only the delivery system. The style and content of the message are two major variants. Style and content are determined by the originator of the message and may change from time to time in the retelling. Going viral depends upon how disposed, or vulnerable, everyone is to the contagion of dissemination. All humans are conditioned to a degree.

Negative messages or rumors spread more readily than positive ones. Messages that create “buzz” in the mind of the beholder spread. Buzz is a heightened mental state, a sense of urgency that builds upon several factors. Messages resonating with fears, beliefs, and prejudices tap into the subconscious to excite promotion among others. Jungian collective unconscious may play a role analogous to cloud technology in data storage on the internet.
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