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Viral: How Social Networking Is Poised to Ignite Revival Paperback – March 13, 2012


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Editorial Reviews

Review

Praise for Viral

“There are plenty of books on technology by writers who don’t understand Christianity. And there are plenty of books on Christianity by people who are lost in the world of technology. The genius of Leonard Sweet is that he navigates both worlds, and his insight into living as a believer in today’s media-driven culture is not just helpful, it’s critical.
Viral connects the dots between social media and our witness to the world.”
—Phil Cooke, PhD, filmmaker, media consultant, and author of Jolt! Get the Jump on a World That’s Constantly Changing

Viral is culturally astute, Christ centered, gospel focused, kingdom oriented. Tweet that! Leonard Sweet captures the zeitgeist of our age in a biblically subversive way that redeems our technoculture for Christ. He explores the promise and the peril of our brave new world of electronic connectivity, while showing Christians how to apply the gospel at the crossroads of modernity and postmodernity, individualism and community, rational and relational faith. If you are skeptical of TGIF (Twitter, Google, iPhone, Facebook) or want to learn more, you must read this book.”
—Brian Godawa, screenwriter of To End All Wars and author of Hollywood Worldviews, Word Pictures, and Noah Primeval

“Leonard Sweet has always been Patient Zero for Spiritually Transmitted Dis-ease, and Viral transmits the pathogen of the Paraclete better than any other work I know. Sweet connects the incarnation to the web, taking readers beyond the vapid and introducing us to the layers of meaning behind the pixels on the screen.”
—David McDonald, author of The Undwellable City

“In Viral, Leonard Sweet paints a fascinating picture of today’s highly creative TGIF culture, while inviting the Gutenberg Generation into a new experience of Jesus’s timeless campfire story. The Googler Generation’s passion for spreading the divine viral epidemic through their passion for social media and narratives, as well as their longing for connectivity and participation, provides fascinating challenges for all followers of Jesus. Christians need to become part of God’s viral revival. Sweet shows us how.”
—Stephan Joubert, extraordinary professor in New Testament studies, University of Pretoria, South Africa; extraordinary professor of contemporary ecclesiology, University of the Free State, South Africa; research fellow at Radboud University, Nijmegen, The Netherlands; and editor of Ekerk /Echurch

“The church has never been more equipped to reach people with the gospel. With that opportunity comes a tremendous responsibility to communicate the unchanging message of the gospel in an ever-changing, hyper-connected culture. Leonard Sweet shares how Christ-followers can spread this life-changing message and bring about a revival unlike any we have seen before. He provides practical ideas and pastoral insight into leveraging the exponential opportunities available to share our faith through social media.”
—Tim Schraeder, co-director of the Center for Church Communication and editor of Outspoken: Conversations on Church Communication

About the Author

LEONARD SWEET, PhD, is founder and president of SpiritVenture Ministries and is a professor at Drew University and a visiting distinguished professor at George Fox University. A leading social critic and cultural observer, Sweet is considered one of the most influential Christians in North America. He is the chief writer for sermons.com and has authored numerous books that have changed Christian thinking, including The Gospel According to Starbucks, Soul Tsunami, and Jesus Manifesto (with Frank Viola). Sweet lives in northern Washington.

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Product Details

  • Paperback: 240 pages
  • Publisher: WaterBrook Press (March 13, 2012)
  • Language: English
  • ISBN-10: 0307459152
  • ISBN-13: 978-0307459152
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (63 customer reviews)
  • Amazon Best Sellers Rank: #359,795 in Books (See Top 100 in Books)

More About the Author

Len Sweet (www.leonardsweet.com) was born of a mixed marriage: his mother was a fiery Pilgrim Holiness-ordained preacher from the mountains of West Virginia and his quiet father a Free Methodist lay leader from the Adirondack mountains of upstate New York. After a deconversion at 17, when Len set about less sowing wild oats than planting prairies, he became an atheist intellectual and scholar dedicated to exposing the nincompoopery and poppycockery, if not tomfoolery and skullduggery of all religions. After this seven-year period of liminality, Len came back to the faith of his ancestors, where he has been ever since, exploring the "insterstices" and "semiotics" of religion, culture and history. He uses two words to describe himself: semiotician and interstitial. In other words, he is obsessed with two questions: "Where have you been?" and "Where are you going?"

Customer Reviews

3.8 out of 5 stars

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By J. Johnson on March 17, 2012
Format: Paperback
There are two disclaimers that I have to put at the beginning of this review.

The first is an official one. I received this book free for review from Blogging for Books by WaterBrook Multnomah. This does not mean that the review has to be favorable, so the review is my honest opinion, but I do have to notify that it was a review copy. Consider yourself notified.

The second is unofficial. I am a huge fan of Leonard Sweet's books. I have read almost every single one of his books, so the fact that this one came up for review was awesome! The fact that two came out in one month is even better (the second Sweet book is I Am a Follower which I am also reading for fun). So, I am a little biased when it comes to Sweet's stuff.

With both of those disclaimers typed, onto the review. In Viral, Sweet introduces two concepts namely the Gutenberger culture and the Googlers culture. The Gutenberger culture is defined by Sweet as those who were raised with type and paper while the Googlers are defined by Sweet as those who were raised in the computer age. I am going to stop there before going on since this was one of the sticking points that kept nagging at me as I was reading this book. Dividing people into two groups is going to be problematic since people tend not to fit neatly into categories. I understood what Sweet was doing and even he acknowledges the difficulty of dividing at the very end of the book, but there are whole groups of Gutenbergers who are very comfortable in the Googler world. As I wrote, that was just a sticking point, but throughout the book his point isn't to divide the groups to define them, but rather to talk about how each group views God, Jesus, the church, etc.
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Format: Paperback
Typically those who write on the digital intersection between gospel + culture want to either abandon everything prior to the apple IIC or decry everything since the death of Billy Sunday.

But not Sweet - he may be the one honest participant observer left within the confines of Western Christianity. He knows his gospel, and he knows his google, and he knows how the two can be made to play well together.

Viral teaches us how to incarnate the gospel in the digital era. Sweet doesn't just tell us we should (though, we should), he also tells us the "rules of enagement." And it's not all theoretical; he's a guy who practices what he tweets.

This book will stretch your thinking in two directions: first, you'll have a new appreciation for the movement of God's Spirit within our contemporary world; second, you'll feel prompted to follow suite, to continue the incarnation as part of the body.
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Format: Paperback
Viral: How Social Networking Is Poised to Ignite Revival was my first introduction to Dr. Leonard Sweet, and man was a I blown away!

In this book, Sweet works on breaking down two main topics and explains their impact on culture, relationships and communication; and then relates that information to how it has affected the spread of the Gospel. The first topic is that of the two generations we see in USAmerica—”Gutenberger” and “Googler”— and weaves the comparison of these generations through each main category of the second topic—the “TGIF culture.”

Sweet goes through a great effort early in the book to help the reader understand the difference between the “Gutenbergers” and “Googlers.” This greatly solidifies the significance of the message, as it enables you to put his argument into proper context, how social networking is poised to ignite revival. If you don’t grasp the generational differences from the beginning, then it would be difficult to follow the rest of the book, as it leans heavily on understanding the differences. He then builds on this foundation with a great teaching on the significance of the “TGIF culture”—Twitter, Google, iPhone, Facebook.

I have the privilege of approaching this book from a unique position—I have my degree in Youth Ministry and have been a Youth Pastor at 2 churches, am currently starting a new church, and also work full time as the Social Media Manager for an international non-profit organization. So to see the significance and importance of Sweets proposal is an understatement. I live what he is teaching here on a daily basis beyond being an early adopter of Facebook, Twitter, and the iPhone.

This book is highly recommended!
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4 of 5 people found the following review helpful By Andrew Demoline on August 16, 2012
Format: Paperback
"The Gospel is nothing without relationship. And no one gets it like the google generation." So begins the copy for Viral by Leonard Sweet. What follows, once you get into the book, is 4 chapters distinguishing the "Google generation" from the "Gutenberg generation." Once Sweet has set up this division, he proceeds to examine Twitter, Google, iPhones, and Facebook and how each of these lends itself to relationship and, thus, the gospel. Sweet concludes by saying that we need to be able to deal with both cultures with love and hospitality.

I have enjoyed some of Sweet's books in the past. I did not enjoy this. The problems with this book are numerous. Sweet acknowledges, in the final pages of his book, that he has "grievously simplified the two cultures" of 'googler' and 'gutenberger.' He is almost right. I would go so far as to say that he has invented these two cultures. People, at least the people I know, do not divide along these lines much at all. What you get, then, is a shallow analysis of a non-existent phenomenon based on exaggerated pop-cultural cliches. Unfortunately, most of the chapters follow suit. The "analysis" (if you can call it that) of each pop trend is also entirely based on stereotyping. Sweet's conclusion is, of course, absolutely true: we do need to embrace people regardless of their culture. Of course, when the entire book has failed to get below the surface it is not difficult to find a general Christian principle with which to conclude.

Conclusion: 1 Star. Not Recommended. You won't find anything worth your time here.
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