Cuts through the increasingly complex maze created by our digital age of Napster and MP3 as it lays out the fundamentals of using intellectual property rights as a business tool to protect intangible assests, secure real creative advantage, and fulfill the promise of building an intellectual property company.
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Book Description
Editorial Reviews
Review
"For those in business who believe IP isn’t relevant to them – this book will explain why it is!” -- Michael Addison, Associate Director R&D, Procter & Gamble Company
Fascinating...a book that every practitioner, and certainly every practitioner in private practice, should read and keep on his bookshelf. -- The CIPA Journal, December 2001
“Lively and accessible... An inspirational book for anyone who wants to make creativity count in business.” -- Helen K. Quillin, Vice-President, Pharmaceutical Patents, GlaxoSmithKline
“Lively and thought provoking." -- Alan C Sharp, Director, QED IP Services Limited
“Terrific!...real-life case studies, keeps empty jargon and buzzwords to a minimum, and doesn’t draw any conclusions it can’t support." -- Management Information Strategy, January 2002
Fascinating...a book that every practitioner, and certainly every practitioner in private practice, should read and keep on his bookshelf. -- The CIPA Journal, December 2001
“Lively and accessible... An inspirational book for anyone who wants to make creativity count in business.” -- Helen K. Quillin, Vice-President, Pharmaceutical Patents, GlaxoSmithKline
“Lively and thought provoking." -- Alan C Sharp, Director, QED IP Services Limited
“Terrific!...real-life case studies, keeps empty jargon and buzzwords to a minimum, and doesn’t draw any conclusions it can’t support." -- Management Information Strategy, January 2002
From the Publisher
Daily headlines flash the latest stores of patent wars, cyber squatting, and copyright infringement at digital speed. From the genome project to one-click online ordering technology, intellectual property is back on the agenda of every business serious about competing in the 21st Century world of technology. With a truly global perspective, attorney and well-known expert Christopher Pike shows how to use intellectual property as a strategic business tool. He introduces the family of intellectual property rights and demonstrates how patents, rights in designs, trademarks, and copyrights give legal and definable property character to a company's otherwise intangible creative assets and provide the real advantages businesses need today.
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Most Helpful Customer Reviews
7 of 9 people found the following review helpful:
5.0 out of 5 stars
Virtual Monopoly,
By Jerome Spaargaren (London, UK) - See all my reviews
This review is from: Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights (Paperback)
Christopher Pike is not your run-of-the mill intellectual property adviser. Although qualified as a patent and trade mark attorney, his experience in dealing with business management issues comes through very directly when reading this book. It is not always appreciated that there is a whole host of available strategies for businesses which are, knowingly and in some cases not, involved in generating intellectual property. Intellectual property generators often need commercially minded guidance appropriate to their markets and their approach to business as to how their intellectual property can be used to create value. Pike has identified and crystallised models and concepts in a way which makes the grander themes of intellectual property, often held as an impenetrable area for those outside its day-to-day practice, readily understandable. He sets out a useful vocabulary of concepts and terms, describing intellectual property as a currency used in buy-sell relations and for measuring creative advantage. I suspect that Pike may be at the forefront of a new area of consulting which is much-needed but so-far overlooked. The book he has written will surely be a useful tool to a broad range of readers, particularly those looking for insight into modern approaches to intellectual property strategy. Whilst other books on IP may be found hidden in the law section of a bookshop, this will almost certainly be found in amongst the bestselling management books. Jerome Spaargaren, Director, Electronic Intellectual Property, London.
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building virtual monopoly, intellectual property generator, virtual monopoly spaces, monopoly business models, value liberator, hub monopoly, monopoly team, shine texture, creative advantage, intellectual property company, virtual monopoly positions, hub technology, monopoly model, intellectual property risk, patent expiry, intellectual property portfolio, using intellectual property, technology hub, intellectual property disputes Key Phrases - Capitalized Phrases (CAPs): (learn more)
Patent Office, Menlo Park, Mandy Haberman, Celera Genomics, High Court, Louis Vuitton, Thomas Edison, Supreme Court, Edison Electric Light Company, Slippy Chips Ltd, Cosmetic Technology Consultants, New York, European Union, British Telecom, Red Herring, Crowded Canvas, Big Cliff Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
building virtual monopoly, intellectual property generator, virtual monopoly spaces, monopoly business models, value liberator, hub monopoly, monopoly team, shine texture, creative advantage, intellectual property company, virtual monopoly positions, hub technology, monopoly model, intellectual property risk, patent expiry, intellectual property portfolio, using intellectual property, technology hub, intellectual property disputes Key Phrases - Capitalized Phrases (CAPs): (learn more)
Patent Office, Menlo Park, Mandy Haberman, Celera Genomics, High Court, Louis Vuitton, Thomas Edison, Supreme Court, Edison Electric Light Company, Slippy Chips Ltd, Cosmetic Technology Consultants, New York, European Union, British Telecom, Red Herring, Crowded Canvas, Big Cliff Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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