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Editorial Reviews
Product Description
"Virtual Worlds: Rewiring Your Emotional Future is a preview of coming attractions which only guides the imagination on the rails provided by a reality which is not so virtual anymore.' - Taran Rampersad www.knowprose.com Virtual Worlds are becoming an embedded part of our culture and the implications for every aspect of society are unimaginable. This 122-page easy-to-read book discusses the potential that Virtual Worlds have to dramatically alter the emotional code of the human race, and also reviews the opportunities for individuals, corporations, advertising and media companies to build personal and corporate marketing campaigns in Virtual Worlds. This first reader generated book not only will open the eyes of readers to this completely new world but, in itself, will become an immersive experience for readers that could keep them involved, engaged and emotionally connected to a virtual world community experience for years ahead.
About the Author
Jack Myers is editor and publisher of Jack Myers Media Business Report, www.JackMyers.com and www.MediaVillage.com, the online community for intelligent TV fans. He was identified as one of the "1,000 Most Creative Individuals in the U.S" by Who's Really Who and is the recipient of the George Foster Peabody Award, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award. Myers has consulted with more than 200 leading media companies, agencies and major global marketers on media and marketing trends. The Myers Emotional Connections Research Studies, launched in 1999, have emerged as state-of-the art standards for measuring audiences' emotional connections with media. He is a Board Member of the Newhouse School of Communications at Syracuse University, serves on the Dean's Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University, is a member of the National Academy of Television Arts & Sciences, and serves on the boards of several charitable organizations.
"Virtual Worlds: Rewiring Your Emotional Future is a preview of coming attractions which only guides the imagination on the rails provided by a reality which is not so virtual anymore.' - Taran Rampersad www.knowprose.com Virtual Worlds are becoming an embedded part of our culture and the implications for every aspect of society are unimaginable. This 122-page easy-to-read book discusses the potential that Virtual Worlds have to dramatically alter the emotional code of the human race, and also reviews the opportunities for individuals, corporations, advertising and media companies to build personal and corporate marketing campaigns in Virtual Worlds. This first reader generated book not only will open the eyes of readers to this completely new world but, in itself, will become an immersive experience for readers that could keep them involved, engaged and emotionally connected to a virtual world community experience for years ahead.
About the Author
Jack Myers is editor and publisher of Jack Myers Media Business Report, www.JackMyers.com and www.MediaVillage.com, the online community for intelligent TV fans. He was identified as one of the "1,000 Most Creative Individuals in the U.S" by Who's Really Who and is the recipient of the George Foster Peabody Award, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award. Myers has consulted with more than 200 leading media companies, agencies and major global marketers on media and marketing trends. The Myers Emotional Connections Research Studies, launched in 1999, have emerged as state-of-the art standards for measuring audiences' emotional connections with media. He is a Board Member of the Newhouse School of Communications at Syracuse University, serves on the Dean's Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University, is a member of the National Academy of Television Arts & Sciences, and serves on the boards of several charitable organizations.
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