Amazon.com Review
If you've ever wondered how and why people become robotically enslaved by advertising, religion, sexual fantasy, and cults, wonder no more. It's all because of "mind viruses," or "memes," and those who understand how to plant them into other's minds. This is the first truly accessible book about memes and how they make the world go 'round.
Of course, like all good memes, the ideas in Brodie's book are double-edged swords. They can vaccinate against the effects of cognitive viruses, but could also be used by those seeking power to gain it even more effectively. If you don't want to be left behind in the coevolutionary arms race between infection and protection, read about memes.
--This text refers to the
Hardcover
edition.
Review
Anyone who wants to be involved in media in the next ten years must understand memetics and must read
Virus of the Mind. --
Danny Bannister, President, The Mental Fitness Company, Inc.
--This text refers to the
Hardcover
edition.