Visible Librarian: Asserting Your Value with Marketing and Advocacy [Paperback]

Judith A. Siess (Author)

Editorial Reviews

From Booklist

In her introduction, the author cites the recent downsizing and closing of libraries and the elimination of many library positions as proof that libraries are no longer a given in today's society. She places some of the blame on librarians, who she claims have not marketed themselves or their services well, nor been good advocates for their profession. In the five ensuing chapters, the author offers ways for librarians to reverse this situation and overcome their current "invisibililty." Chapters discuss customer service, marketing, publicity, public relations, and advocacy, all while offering readers sound advice, recommendations, and wisdom gleaned from a wide range of experts and sources. Devoid of abstract theories and unrealistic propositions, content is sound and practical, strengthened by quotes, research, stories, and case studies. The guide concludes with an impressive list of additional sources and an index. An enlightening and timely resource highly recommended for all libraries. RBB
Copyright © American Library Association. All rights reserved

Product Details

• Paperback: 172 pages
• Publisher: American Library Association; 1 edition (January 1, 2003)
• Language: English
• ISBN-10: 0838908489
• ISBN-13: 978-0838908488
• Product Dimensions: 9 x 6 x 0.4 inches
• Shipping Weight: 9.6 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #470,940 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Another Great Resource!, June 17, 2003

By 

adk (Norcross, GA) - See all my reviews

This review is from: Visible Librarian: Asserting Your Value with Marketing and Advocacy (Paperback)

Having previewed a pre-press copy of Judith's latest book, The Visible Librarian, I would wholeheartedly recommend it to solo and team librarians, alike! Whether you are new to the profession or an experienced information professional, you'll find The Visible Librarian to be a wonderful resource in this time of career and economic uncertainty!

3 of 3 people found the following review helpful:

5.0 out of 5 stars A superbly presented guide for librarians, July 20, 2003

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Visible Librarian: Asserting Your Value with Marketing and Advocacy (Paperback)

The Visible Librarian: Asserting Your Value With Marketing And Advocacy by Judith A. Siess (President, Information Bridges International Inc. and publisher of "The One-Person Library: A Newsletter for Librarians and Management") is a deftly written and superbly presented guide for librarians which is especially timely in an era of economically strained time marked with corporate library downsizing, academic library retrenchment, and public library closures. Straightforward marketing, customer service, and public relations techniques for librarians and library managers make The Visible Librarian a practical, easy-to-follow, in-depth, and strongly recommended instructional guide for effectively promoting the enrichment and value of library services to its patrons and service communities.