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4D Vision of Luxury Branding MYTH (Part One) (Luxury Banding MYTH) (Volume 1) (Chinese Edition) (Chinese) Paperback – December 6, 2013

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Editorial Reviews


"就如同路易十四-寇貝厄當年刻意以之為帶動法蘭西,以至整個歐洲優質生活風尚的「時尚震央」" - 李仁芳

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第1章 It Bag慾包狂潮
第2章 奢華發高燒
第3章 世界需要買得起的奢侈品
第4章 奢華升級無上限
第5章 奢華渴望,壯大21世紀的「名牌經濟」
第6章 認識奢華真正的「大買家」
About the Author
參考書目&延伸閱讀Books 書目

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More About the Author


1982年起,石靈慧在紐約的Henri Bendel, Barneys與Macy's 百貨做櫥窗設計,期間在紐約、也台灣的國家戲劇院作過劇場服裝設計,也作過時裝設計、流行趨勢預測,還擁有多年的購物中心規劃、與時尚百貨商品企劃及營銷管理經歷 。

1997年起,石靈慧開始擔任LVMH時尚集團執行長,及路易威登品牌台灣區總經理,陸續統籌該全球最大奢侈品集團旗下名牌的業務:包括路易威登(Louis Vuitton)、羅威(Loewe)、凡迪(Fendi)、思琳(Celine)。八年期間,參與過無數次LVMH集團的核心決策會議,以及集團購併品牌決策,她與世界頂尖名牌的經營者、設計師一起工作,動腦、思考、發展上至經營策略,下至採購、供應鏈、人才資源管理等零售業務,可說是台灣奢華時尚界菁英中的首席菁英。她成功帶領上述四個時尚名牌的成長。


2006年起,石靈慧成立【 Bliss Branding Strategy Consultancy虹策略品牌顧問公司 】,為兩岸以國際市場為營銷標的之時尚、生活風格、創新設計內容之高端奢侈品之產業顧客,提供「品牌打造策略」與「品牌價值提昇」之專業諮詢,領域且包括:品牌營銷策略,管理團隊組織模式, 產品企畫、設計開發,傳播、公關行銷,與電子商務等。

2009年起,石靈慧應邀於中國文化大學創立【 時尚與創意產業品牌建構與經營管理學士學位學程(Branding & Business Management for Fashion Creative Industries, BBM)】目前任教授兼系主任。

石靈慧同時任國立故宮博物院文創商品審議委員,並經常應邀於文化部、台創中心(TDC) 、台北市政府等,擔任時尚、文創與生活風格設計競賽評審委員。

2005-'08 年間,石靈慧出版2本著作:『品牌魔咒』&『奢迷』; 出於研究、教授與學生學習的需要,她另耗時4年編著《名牌學書系》新著作,於2013年12月以電子書模式出版其中第一部:《名牌學-- 4D透視奢華名牌當代神話(4D Vision of Luxury Branding MYTH )》上笈,歡迎閱覽:

Lynn H. Shih is author of two books on Luxury Branding and Fashion and Luxury culture published in Chinese language.

Lynn was General Manager of Louis Vuitton, Loewe, Fendi, and Celine Brands on the Country level, as well as the Group head of LVMH Fashion Group in Taiwan. Prior to that, Lynn had established substantial experiences in Visual Merchandising and Marketing Management in Luxury and fashion sector in New York and Taiwan, She holds a Master degree of Cornell University, produced also works on in Theater and costume design. She processes various creative talent and is a Smart Fashion Visionare.

She co-founded Bliss Branding Consulting that advises Designers , Fashion, Lifestyle, Luxury Resorts and Cultural Creative Brands as well as PE investment funds across straits in China, Taiwan.

Travel in China, Taipei, Japan, and as well as Europe frequently, Lynn has been on the juries of major fashion and design awards competitions, and is a much respected thought leader and speaker cross straits in the area of fashion, high culture and collections and has engaged audiences and followings of various age groups.

Presently, Lynn is the program director and professor of Fashion & Luxury Brand management with the Chinese Culture University (Taipei ). She advises also the National Palace Museum(Taipei), Tung Hwang Cultural Promotion Foundation(China), the Design Center(TDC), the Textile Design Center(TTDC), and the Ministry of Culture and Commerce of Taiwan.

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