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Vision India 2020 Paperback – February 3, 2010

4.2 out of 5 stars 21 customer reviews

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Editorial Reviews


From Arjun Malhotra, Chairman and CEO of Headstrong, Chairman of TiE Global, co-founder of HCL Technologies:

"Vision India 2020 is a timely addition to the series of recent overtures on how India is emerging as an economic superpower amidst its myriad challenges. Sramana pontificates like a visionary entrepreneur with her bold, sincere and pragmatic diagnostics, and then, comes up with her skillful problem solving techniques. As most parts of the world economy remain eclipsed by the ominous clouds of recession, this book throws up positive insights for truly bold entrepreneurs.

It is indeed refreshing to read through Sramana’s futuristic dream of India, which she argues is not a figment of imagination. For her, the opportunities that lie ahead are not any kind of fiction – economic, scientific or social – but rather, a set of viable business plans for entrepreneurs to implement. She does it quite effectively, presenting a vast sweep of multiple untapped opportunities in the realms of infrastructure, IT, tech services, energy, healthcare, lifestyle, entertainment, education and also ventures into rural as well as slum development.

These are undoubtedly challenges that India seems to be well poised to address. But many believe that time is running out and the urgency is expressed in diverse quarters by all those who are avidly following India’s incredible growth story. India does trigger hope amongst entrepreneurs like no other nation on the face of globe. Running through the entire theme of this book is the predominant role of visionary entrepreneurs who are ready to innovate and address new business challenges. There are some very interesting, uncharted territories highlighted in the book that should excite entrepreneurs within India and outside. India is already one of the core centers for global investment and the scale of projects outlined here should motivate investors worldwide.

She also talks about diversification into new areas and tapping global resources and know-how in a very effective manner. This should be worth exploring and some of the success stories outlined in the book should inspire many others. Vision India 2020 is also a good reminder that, in midst of the euphoria of India’s recently acquired success in specific areas, some of blunders made by advanced nations in areas like environment, energy and urban development should be cautiously avoided while building a modern economy and society.

Overall, there is a great message that it's every entrepreneur's responsibility to change the world for the better. Though a few solutions cited seemed more like ‘common sense’, these are often not thought through to translate into big bang businesses that are profitable and impact generating. I am sure the nuggets of examples thrown in this book can excite many entrepreneurs – those who are veterans and also those budding amongst our next generation of youth. Nearly 45 ideas with recipes for success are elegantly wrapped up in 220 pages that does make for interesting reading. I am sure this will also raise the level of curiosity and interest amongst entrepreneurs, policy makers and investors worldwide on new partnership and collaborative business models."

From ForeWord Clarion Reviews

"Vision India 2020 is a visionary romp through a possible new future for India. It looks back over a decade-long transformation of the country from its current status as ‘back office for the world’ to that of world leader through the application of the principles of visionary entrepreneurship.

"Mitra’s ‘futuristic retrospective’ traces the strategies, business models, processes, and alliances that, in her visionary dream, built strong and profitable enterprises in areas that include technology and technology-enabled services, infrastructure, rural and slum development, healthcare, lifestyle brands, education, and entertainment. Building imaginary entrepreneurial ventures in forty-five sectors vital to India’s growth and development, she references real world companies and the people who run them, and bases her strategies in knowledge obtained through experience and filtered through a mind unfettered by stereotypes and the ravages of history.

"Although readers feel her heartbreak over the dire circumstances in which many of India’s people still live, her belief in the potential of these same people to build sustainable, prosperous, and creative lives for themselves as they secure India’s future as a world leader makes this an encouraging, lively read. Mitra is bold and adventurous, and her portrait of India as it could be ten years from now offers hope, not just for that country, but for any nation that is willing and able to learn from the past and encourage and support its visionaries in dreaming big for the future."

From the Back Cover

Ten years from now, India stands to be the world leader in everything from technology innovation to state-of-the-art railways, solar energy to film animation. But these opportunities are in the hands of today’s entrepreneurs.

Vision India 2020 invites aspiring entrepreneurs to take a journey into the future and back again through a “futuristic retrospective.”

Throughout this revolutionary business fiction, renowned strategy consultant and entrepreneur Sramana Mitra explores forty-five possible business ventures set to forever change the face of India. In her call to visionary entrepreneurs everywhere, Mitra incorporates real-life scenarios, strategies, and business models to show how daring ideas can turn into billion-dollar enterprises.

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Product Details

  • Paperback: 244 pages
  • Publisher: BookSurge Publishing (February 1, 2010)
  • Language: English
  • ISBN-10: 1439269769
  • ISBN-13: 978-1439269763
  • Product Dimensions: 5.2 x 1 x 8 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #2,310,559 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

By Anusuya Chatterjee on March 18, 2010
Format: Paperback
Vision India 2020 is a collection of ideas on entrepreneurship in India. This futuristic retrospective book outlines strategies and ways to turn entrepreneurial dreams into reality.

The growing powerhouse India needs to churn out more innovative solutions in different sectors to sustain its economic growth. This book provides solution and hope to some of the important areas of concern:

Rural and slum development
Lifestyle Brands

How is this book different from its peers?

Most other books on business provide prospective solutions. This book is in retrospect. Sramana Mitra assumes that we are already in 2020 India. In that case, she does not have any doubt that we have already treaded through the unsolved mysteries.

The author provides hope to millions of pseudo-entrepreneurs in India. It's like just get on your feet and reach your dreams. The author blends her own life-story with prospective entrepreneurial ventures. It might be a little difficult for people from other backgrounds to relate to that, but coming from similar cultural background, I never felt awkward.

What is so good about this book?

Immaculate writing style: There was never a dull moment and I was fascinated with the flow of the writing. The ideas were so wonderfully knitted together that I was sometimes confused that it is futuristic and not already existing.

Innovative ideas: The book provides new ideas to become an entrepreneur. Sometimes you might feel that this is not something new but people had talked about it before. But what is innovative is that these mundane unrealistic ideas had been incarnated in this book as realistic.
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Format: Paperback
Although I am not a business specialist, I do have a permanent passion for India and a lively interest in the globalizing economy. Ms. Mitra's book is unique in combining her impressive background, her pointedly focused yet wide perspective, and her method of seamlessly fusing future projections with present case studies. Assuming, as she does, that the period of India's emergence as a world leader in routine backroom operations is rapidly leveling off, she offers an inspiring vision of a deeper, more creative phase now getting under way, a vision which sensitively links hi tech skill and modern business savvy with a broadly based humanism -- an amalgam entirely appropriate to the world's largest democracy.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
It is an interesting premise for the basis of a book, shorn of many of the greater issues that India faces from poverty to crime to population to education; the simple premise is what can I do to help my country not fall back to where it was. This is a respectable question to ask anyone in any country, but Sramana Mitra asks the question of India, and many of its young entrepreneurs and business leaders. The stories are compelling and interesting, and one that we would do well to ask in every country. As the boom and bust cycle in economics continues to wreak havoc Vision India 2020 is a simple book of stories, about people, who are trying to change the world.

The parallels between the USA and India are deeply visible in this book. A small few thinkers, innovators, business people, entrepreneurs are trying to change the world, not just for themselves but for their countries as well. The discussions and thoughts throughout the book are inspiring regardless of the country you come from. The passion is evident, the ideas throughout the book are solutions that make sense to the tasks that are being done, there is little to no hype in the book, or the ideas being proposed. It is common sense solutions to the issues that we all face as part of the global society, driven by the passion and love of country and ideas. This is a book you want to pick up if you want to be inspired, and you want to ask yourself, how can I help my country.

Rated 5 of 5 stars - well worth reading.
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Format: Paperback
Vision 2020 is a richly painted collection of interwoven stories that are part business case study, part futurist fiction, and ultimately scenarios that should stir the creative juices of entrepreneurs, policy makers, and India-watchers alike. While presented as a series of vignettes drawing upon trends that are recognizable today, these start-up enterprises are sketched out on a bold scale to imagine "what-if": what if the right resources could be brought together? what if an entrepreneur had the benefit of deep strategic experience? and, what if existing ideas could be combined in new and innovative ways? Vision 2020 succeeds in demonstrating the enormous possiblities of the entrepreneurial spirit because it reflects the deep personal story of Sramana Mitra herself - her childhood in India, her education in the U.S., her hands-on work across a large variety of start-ups, and her intense curiosity and passion on a wide range of social, cultural, and business issues. Imagine what is possible if each entrepreneur were able to tap into his or her own story in the same way.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
This unusual book is genre-clastic (a smasher of genres). Part contemporary and near contemporary Indian history, part futurist speculation, part science fiction, part biography, and part business seminar, its uneasy wedding of categories results in a book that will appeal to a select few, but will represent genius to that narrow sector with whom its passionate message will resonate.

The message? The message is that India, laboring though it is under a sketchy infrastructure, poverty-induced inadequacy of health and education, and struggling environmentally and socially under the burden of a population of about one billion (some of its slums would rank as a city in the top ten in size in Europe and the U.S.), is not without hope or potential. Far from it, argues author Sramana Mitra. Not only is there hope, but a beckoning potential to become the world's most vibrant economy and nation. Does is sound as though Mitra dwells in a land of the fantastic, a place populated by seductive but illusive economic sirens? Possibly, but Mitra's educational and business credentials make it wise not to dismiss her out of hand.

Mitra breaks India's problems/areas-for-opportunity into six broad categories: technology, infrastructure, rural and slum development, healthcare, lifestyle brands, and entertainment. Under these categories, Mitra proposes a total of forty-five solutions. Each solution is the description of a new company that evolves to either meet a need (healthcare, education) or an opportunity (utilizing Indian products/agriculture) for tremendous business growth. Mitra's proposals are succinct (rarely longer than 3 pages in length), often linked to real world companies that exist in 2010, and innovative.
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