Customer Reviews

Visionary Business: An Entrepreneur's Guide to Success

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VISIONARY BUSINESS is a self-professed fictionalized account of a true story, written as a pleasing parable that is as far from a textbook as soufflé is from hard tack. If you need to know what it is that you need to be successful, with a healthy dose of common sense thrown in, then look no further. It is the conveyance of this high-level information that is so pleasing. What you won't get from the book are details on writing business plans, creating pro-forma cash-flow analysis. If that knowledge is what you seek you can always pick up any number of business school texts.

The 'story' opens with Mr. Allen starting a business: under-funded, overworked, and with only a vague idea of what to do. Enter Bernie, a guy whose expression he had seen before "on the Yoda doll on my dresser - the Jedi master from the STAR WARS Movies...." Hokey as it seems, Bernie sits like a Zen Monk outside watching for several days before walking in the door to become Allen's mentor. With Bernie's pleased assessment of their used furniture, "I've seen start-up companies who have put all their money into the furniture... and they went bankrupt before the year was out. They didn't invest in the future," the relationship is off to a good start.

"Every company needs a business plan, whether they need investors or not," Bernie says, and then tells what it should contain including the requisite five-year cash flow projections. He goes on with advice on why partnerships don't work, how to find the keys to personal motivation for the operatives and employees that will aid in setting up the fledgling corporation, and then he leaves. Bernie is the kind of venture capitalist known in entrepreneur circles as "Angels" and he certainly proves to be a Godsend for Allen as he becomes an investor/mentor, echoing the venture capitalist credo "Never forget: I'm investing in you," underscoring that a good management team is more important than the idea.

The story moves from "plan your work and work you plan," to, "find ways to solve problems without lawyers," and on into solving the problems of a maturing company before they arise. Nice and proactive. Bernie talks sense about employee benefits, pension plans, ESOPs, and the benefits of a phantom stock program.

It is pleasing to watch the relationship between Bernie and Allen grow as the company does. Every successfully completed step brings the two men closer and personal advice begins to flow. This is the fatherly 'spiritual' advice so nicely woven within that points to the realities of stress on the executive/entrepreneur, and offers ways to cope. Tidbits like maintaining focus through daily quiet time, a meditation, if you will, that fully aligns oneself, including one's subconscious, toward the all important goals. Bernie offers great advice on public relations and the importance of being a positive part of the community.

All Bernie's points are summarized at the end of each chapter. They are also assembled into a list of "25 Principles and Practices" at the end for easy reference.

This is an excellent self-help book for entrepreneurs, as powerful as sage wisdom from Napoleon Hill, Earl Nightingale, or any other quality personal motivation source directed toward startup and growth through the full maturation cycle, from both the business and the spiritual side. It is a fast and pleasing read; one that you will want to keep close at hand.

It is important to understand that this is a fictionalized account of a true story, and, that the twelve "Keys of Visionary Business" will be of greatest benefit to those who are about to begin or have already embarked on an entrepreneurial venture of some kind. My own opinion is that the same twelve "Keys" could be almost as valuable to everyone else in business. I say "almost" because the perils and opportunities of entrepreneurship pose quite unique challenges which almost always must be overcome with limited resources, including (especially) experience. In Allen's fictionalized account, there are two main characters: The narrator and his mentor, Bernie. Allen devotes a separate chapter to each of the 12 "Keys" and then provides an Epilogue, followed by an Afterword in which he includes 25 principles and practices of visionary business. This term has many different, sometimes quite different denotations and connotations. In this context, Allen means (a) being able to envision with absolute clarity what you want your business to be and (b) building the business guided by that vision.

Having embarked on a number of entrepreneurial ventures myself, and now working with many others who have, I can personally attest to the great value of the "Keys" but it would be a disservice to the author and to you, were I to divulge them here. Each must be shared within the context of the on-going interaction between the two. Bernie asks all of the questions I wish someone had asked me. Of even greater value is the wisdom he shares, sometimes strategically withholding it until the narrator is ready for it. Their rapport reminds me of the rapport which Mitch Albom describes in Tuesdays with Morrie.

An entrepreneur is one who (literally) "undertakes", often at great risk and amidst uncertainty. That is true of the narrator. With all due respect to the practical value of Bernie's business acumen, Allen reveals certain dimensions of Bernie's spirituality which are -- for me, at least -- at least as important as his impact on the narrator's business decisions. Those who share my high regard for this book are urged to check out Robert L. Wallace's Soul Food. Both books share much in common (eg thoughtful, well-written, practical, and reassuring) even as they approach similar subjects from different perspectives. For those who are about to begin or are now embarked on an entrepreneurial venture, these two books are essential resources.

...and that's needed today more than ever.

I had never heard of Marc Allen before finding this book in audio format at a local rental store. You may not have heard of him, either, but whether you are starting a business or just trying to manage your life better, I encourage you to check out the audio or print version of this book.

I was just looking for something to help me in my work. The title "Visionary Business" caught my eye. It was a short, yet unabridged audio book, and read by the author. I figured it might help. Couldn't hurt. Why not try it? What I expected to get was the usual one or two good ideas that might make it worth the price of the listening...

It's such a thin volume, after all.

What I got instead was a new vision and practical approach to my business and to living, which was so amazing...

It's such a thin volume, after all.

In it, we meet a character named Bernie, who says (among other things):

"When you believe in yourself enough, your most important desires will become intentions, and your intentions will manifest in reality. It's a law of nature. Intentions produce results. Our thoughts and our words are powerful -- powerful enough to create what we want... So be it. So it is."

At the same time, I was reading THE POWER OF NOW, by Eckhart Tolle, and having daily Ah-Ha's that were nudging me into a little more presence and away from some of my old head trash...

In Visionary Business, I was reading a story of a struggling start-up business and an entrepreneur who reminded me of myself. I'm sure many readers would feel the same.

At one point, Bernie asks the young man how his business plan is working, and he describes it as a barge that is very hard to move... He is then encouraged, not to work on his plans, forecasts, action plans, etc., but on his VISION -- the vision of that barge... because as long as he sees it as not moving, nothing else he does will matter.

Understanding that your vision is the controlling factor is vital. There's a song I love by David Wilcox, that includes the words:

"I got such a mess between my ears
like dishes in the sink
Stuff I don't believe just tumbles in
until I don't have room to think...
...All my failures are on display,
the broken dreams of yesterday
Stuff I should have thrown away,
but I've kept it here instead
I've got to empty out the inside of my head"

Stuck barge or cluttered head, we get what we envision, and the power of our intention is greater than we have dreamed.

This is a storyteller's tale. Spun more than told, and practical as well, with business advice and guidelines for a healthy enterprise in addition to the emphasis on working on your vision (and emptying the trash from the inside of your head).

A final thought that I found helpful (in reading the author's bio) was this: Decide you are going to do everything in life in an easy, relaxed manner & a healthy and positive way... I appreciate that bit of vision a lot -- maybe most of all, and I'm seeing its fruit in the lives around me.

A change of pace from most business books. It is written as a fictional account of a business owner and his mentor Bernie, a retired businessperson who helps the entrepreneur see how to build his business while treating people right. A very nice book.

This book came to me at a time when I needed inspiration and not another text book on business.

I first saw this book as an excerpt in success magazine. I was so intrigued by the principles presented and the WAY in which they were presented, I had to OWN the book. The character Bernie, the wise mentor is a man I hope to meet in my life. The book is short and to the point. As for a literary work of art, nope. But, to someone tired of the way business is generally conducted in America, someone with a entreneural dream waiting for a spark or word of encouragement or enthusiasm. This is IT! I've loaned this book to three of my friends, they ALL loved it. One of them is using the principles presented in HIS business plan. Buy this book, you wont be sorry! Just thinking about it's got me wanting to read it again...

I am a business coach. This is my favorite book to reccomend to clients who say "I don't read" .Inevitably, they always come back to the next session sharing how easy and relevant the book was! There is so much to learn and apply from Visionary Business. Three principles however seem to always stick with my clients.
* Have a plan- work the plan.
* Share with your people; when in doubt lean towards the employee.
* Find a bigger reason then money to be in business

In short; On a scale of 1-5 this is a ten! Alicia Fruin

In addition to helping those about to start their own business, partnership, or corporation, I found this book to be quite useful in clarifying my own career within the organization I am currently employed. It's all about creating a vision, writing it down, mapping it out... read the book for further detail!

In the last few years there have been a proliferation of books on how to be a spiritual marketer, how to succeed in business in a holistic manner and so on and so forth. In my way of thinking, every business should be operated from a holistic, even spiritual standpoint. After being so disappointed in so many books and internet programs that all promised to make me rich in just a few steps (I know, I should know better) I discovered Marc Allen's work. I knew him as the vision behind New Leaf Publishing from Eckhart Tolle's work, but I never expected him to be such an amazing teacher and visionary!

I have read the book repeatedly and am thrilled with the nuggets of wisdom within. It is like a business version of Dan Millman's classic, The Peaceful Warrior...without all the gymnastics.

I strongly suggest this book to anyone beginning a new business or desiring to strengthen an existing one. My husband and I are going through the program for our resort business and I am utilizing it for my personal business start-ups. Thank you, Marc for this beautiful gift. Your to-the-point synopsises (is that a word?) at the end of each chapter are dead-on. Now all I need is to find my Bernie!

This book is a must read for anyone wishing to expand their business skills, and their way of doing business. It talks about making sure you plan for the future, write down your plan and then use your plan to get you to your goals.

It is approximately 169 pages but it is a very easy read and a book that you will want to highlight many insightful steps necessary to achieve your financial success.

excellent, i require my entire management team to read it! makes you think outside the box on every aspect of your business.