The art of visual communication is the arrangement of design elements in a way that is balanced, visually appealing and most importantly, effectively delivers its intended message to the target audience. This full-color tutorial serves as an introduction to understanding this art of visual communication and the creative process of design. The author presents the basic elements of design - line, shape, color, typography" placing these into a visual structure that always keeps in mind the audiences visual perception.
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About the Author
Dr. Ji Yong Park is a former lecture of Digital Innovation atCentral Queensland University in Australia, and has been teaching design theory at the university level for over 6 years, His research interests are in the development of training methodology for designers, concentrating in interactive learning design and web-site evaluation for end-users.
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2 of 2 people found the following review helpful:
3.0 out of 5 stars
Digital design as it pertains to the web,
By Diane Cipollo (Editor at BellaOnline.com) - See all my reviews
This review is from: Visual Communication in Digital Design (Paperback)
This book by Ji Yong Park starts out a little abstract and somewhat pretentious as the author introduces topics of graphic design such as aesthetics, creativity and functionality. However, once past this, the book has some good information for graphic and digital designers.The author's technique throughout the book is to introduce a topic with discussion and simplified sample graphics. Then a design assignment is given to the reader. This is followed by a small gallery of the best designs created by Dr. Park's students for a similar assignment. Although the gallery had a nice variety of artwork, the author only discusses one of the samples and why he considered it the best. I would have preferred a thorough discussion of each of the samples in the gallery. This would give the readers the much needed practice in recognizing and applying design principles to actual artwork. That being said, this book does a good job of covering digital design as it pertains to the web and discusses specific limitations of the digital medium. So what exactly does the author cover in this book? He begins with the elements and principles of good layout design. The first few assignments ask the reader to create both a static and dynamic website design using four design elements; graphics, text, navigation bar and web banner. Next, the author discusses the Gestalt theory and the grid in detail. He concentrates on using the grid to solve common digital design challenges such as the visual limitations of the web browser, the necessity for breaking the webpage into sections and scrolling. Moving on, the author discusses working with shape, line, texture, form and perspective. He also covers color theory and typography and their advantages and limitations in digital design. Dr. Ji Yong Park teaches visual communication and digital design at Central Queensland University in Australia.
5.0 out of 5 stars
Very good,
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This review is from: Visual Communication in Digital Design (Paperback)
Very good, accurate and easy-to-understand information for people who want a little notion on web design
5.0 out of 5 stars
One image = thousands of words,
By Grzegorz, PJUG (Poland) - See all my reviews
This review is from: Visual Communication in Digital Design (Paperback)
Sometimes one image can replace thousands of words. Sometimes very simple shape in right color is the best way to say something. Sometimes we don't know why we remember image which we saw just for a moment... If you want know why, just look into book "Visual Communication in Digital Design".Book "Visual Communication in Digital Design" shows list of rules and principles. If you will use it they will give you opportunity to construct image with clear content. Twelve good written chapters contain answers for many questions about design principles, color, shapes, lines, font family, composition rules etc. There are detailed, but written clearly and with many examples and exercises. Never more bored and non-functional Graphical User Interfaces! Never more disgusting web sites in strange colors! Never bad planed and written with unreadable font texts! Design of this book is absolutely fantastic. I'm always impressed when I've it in my hands. It should be a "design pattern" in art of book projecting.
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