Abstract. Zeitgeist. Bauhaus. Pluralism. The Visual Dictionary is just the book for anyone who's ever been a bit hazy about the meaning of the many terms used in art and design. Each term is explained visually and put in context, providing the reader with a clear understanding of the often mystifying language of these specialized fields. To help the reader understand and remember the meanings, each entry uses a different typeface (a history of the fonts is in the back of the book) and includes a picture in an appropriate illustration techniques. Eclectic, useful, and entertaining, The Visual Dictionary takes the complex and makes it simple.
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About the Author
Gavin Ambrose, a graphic designer, is the author and designer of books on branding, packaging, and editorial design. He lives in Kent, UK.
Paul Harris is a freelance writer, journalist, and editor, and an author on books about packaging design and design principles. He lives in Chile.
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Most Helpful Customer Reviews
5 of 6 people found the following review helpful:
5.0 out of 5 stars
great book!,
By Raquel Alfaro (Houston, TX) - See all my reviews
This review is from: A Visual Dictionary of Graphic Design (Paperback)
This book is an excellent tool to have when you are working with a layout program like indesign cs. You can pretty much look up the definitions for most of the commands and you can understand what they mean and what they are for. I'm very pleased with this purchase.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Any artist should have this,
By
This review is from: A Visual Dictionary of Graphic Design (Paperback)
This book doesn't go into too much detail on any single topic, but it gives you a good introductory guide to a useful number of art cocepts, history, and industry jargon (just stuff you only could ever need to know). A lot of the information may seem trivial, but it's all good to know if you are interested in entering an artistic field, regardless of which one.
Content-wise, this book is diverse. There's stuff for printers/publishers, typographers, art historians/teachers, digital graphic designers, photographers, writer/journalists, colorists, iconographers, pretty much any student of art! I will say that there's not that much for painters, sketchers, and other more 3-dimentional artforms, but a lot of the information does come in handy since nowadays, a lot of people use computers to compose graphic art. Here's a sample of the stuff I learned: Recto - right page of an open book Verso - left page of an open book Tessellation - Repeated layout of a design that doesn't have gaps or overlaps Ascender - Parts of a letter that extend above the x-height Descneder - Parts of a letter that extend below the baseline Art Deco - A style of decorative designs that started during the 1920's which celebrated technology via geometric designs, intense colors, and use of plastic and glass Canadian Binding - A book binding method that uses a spiral Moire - Printed patterns produced by colour (CMYK) halftone dots which ultimately combine to reproduce images Denotation - The literal and primary meaning of an image As you can see, the kind of information in this book is really diverse; from components of text to composition basics. Some of the stuff is pretty basic, but a lot of times the book adds to a subject something that you either didn't know or don't pay enough attention to. The book itself is a good piece of art; it not only explains concepts in text, but it also demonstrates them by using graphics (mostly photographs) and comitting an entire page for every topic. I think this is something graphic designers really could use and enjoy having.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Fantastic Dictionary!,
By
This review is from: A Visual Dictionary of Graphic Design (Paperback)
This is a fantastic dictionary! It's great value for money and is one of those titles that I find myself reaching for again and again. It is a great compact size, which means I am able to carry it with me and I really like the illustrations and find it is a book which, unlike most dictionaries, is enjoyable to read.
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Inside This Book
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First Sentence:
In typography, many values, such as character spacing, are directly linked to typesize which means that they are defined by a series of relative (rather than absolute) measurements. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
imposition plan, ink layer, subtractive primaries, process colours, colour wheel, perfect binding, additive primaries, halftone dots, fore edge Key Phrases - Capitalized Phrases (CAPs): (learn more)
Type Anatomy, Frost Design, Studio Output, Frutiger's Grid, Type Classification, London Underground, Marcel Duchamp, Reverse Out, Sagmeister Inc, Second World War, Studio Thomson, The Kitchen New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
In typography, many values, such as character spacing, are directly linked to typesize which means that they are defined by a series of relative (rather than absolute) measurements. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
imposition plan, ink layer, subtractive primaries, process colours, colour wheel, perfect binding, additive primaries, halftone dots, fore edge Key Phrases - Capitalized Phrases (CAPs): (learn more)
Type Anatomy, Frost Design, Studio Output, Frutiger's Grid, Type Classification, London Underground, Marcel Duchamp, Reverse Out, Sagmeister Inc, Second World War, Studio Thomson, The Kitchen New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
5
books
cite this book:
- Living in the Key West Style Anywhere by David L. Hemmel in Back Matter
- Science, Technology, and Society Education A Sourcebook on Research and Practice (Innovations in Science Education and Technology) by David D. Kumar on page 229
- Visual Arts Research: A Handbook by Elizabeth B. Pollard in Back Matter
- Uplift: The Bra in America by Jane Farrell-Beck in Back Matter
- Materials, Structures, and Standards: All the Details Architects Need to Know But Can Never Find by Julia McMorrough in Back Matter
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