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Visual Forces: An Introduction to Design (2nd Edition)
 
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Visual Forces: An Introduction to Design (2nd Edition) [Paperback]

Benjamin Martinez (Author), Jacqueline Block (Author)
4.0 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

0139482903 978-0139482908 September 1, 1994 2

Best coverage of 2-dimensional design and color with a 2 page spread format to insure readers understand both text and corresponding visual references.


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Editorial Reviews

From the Publisher

Written by two teaching artists, this text/manual explores how general principles of design -- form, shape, color, and other visual elements -- are applied in all media and techniques -- e.g., painting, sculpture, graphic design, print and craft media.

From the Back Cover

Best coverage of 2-dimensional design and color with a 2 page spread format to insure readers understand both text and corresponding visual references.

Product Details

  • Paperback: 228 pages
  • Publisher: Prentice Hall; 2 edition (September 1, 1994)
  • Language: English
  • ISBN-10: 0139482903
  • ISBN-13: 978-0139482908
  • Product Dimensions: 11 x 8.3 x 0.5 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #295,115 in Books (See Top 100 in Books)

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9 of 9 people found the following review helpful:
5.0 out of 5 stars A vital addition to any collection of books on design or composition, October 24, 2005
This review is from: Visual Forces: An Introduction to Design (2nd Edition) (Paperback)
Circumstances are such that I've been forced into a crash course-type study of composition for the past two months. I've been buying many books and checking them out from the library as well. I find it amazing that there is so much original information in each book, given that they are all discussing approximately the same thing. My conclusion about this aspect is that composition is an extremely complex and rich subject. (That fact is probably supremely obvious to any seasoned artists reading this.)

"Visual Forces" by Benjamin Martinez is one of the books that covers many design AND composition topics well and also has much that the other books I've read so far didn't cover. Or at least you don't have to dig to find the information. The payoff for time invested is high. With two pages per topic and excellent illustrations, the point is made and then you're ready to go on to the next point which is logically connected.

One two-page topic that stands out is the one on using depth cues to control eye movement. It uses an illustration that shows how the eye rests briefly at each spot where a different level of depth occurs. With two pages per topic and 228 pages, Visual Forces is a great value and a vital addition to any collection of books on design and/or composition. The concepts it illuminates can be applied to many design disciplines, including furniture design, drawing, painting, sculpture, multimedia creations and so on.
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1 of 1 people found the following review helpful:
1.0 out of 5 stars $145 for a poorly printed black and white art book?!?!, September 29, 2011
By 
Christopher Fox (Philadelphia, PA USA) - See all my reviews
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This review is from: Visual Forces: An Introduction to Design (2nd Edition) (Paperback)
Yes, this book is full of great information and compiled in an interesting format that helps guide one though the forces that affect human perception. BUT it is a paperback book with the only color illustration on the front. The inside pages are printed on a thin stock that allows images fro the reverse to partially show through. The images in the book look like low resolution scans printed on an ink jet printer set on "cheap black and white". When I first got the book I was sure I had been scammed, that someone had glued up a xeroxed copy of the "good color" printing of the book and substituted it. I actually called Prentice Hall to check, but no, that's how they shipped it. The scam is being perpetrated by the publisher who must be in concert with some teachers who are forcing whole classes of students to buy this book. If you really want a copy of this think about checking one out from a library and xeroxing it yourself, you copy won't be any worse that what's coming from the publisher.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Good Reference Book for Beginner, May 24, 2008
By 
C. Morey (Fairbanks, AK) - See all my reviews
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This review is from: Visual Forces: An Introduction to Design (2nd Edition) (Paperback)
This book is good for beginners. It has the basic design principles to consider when creating art. It doesn't take the place of class, however. A good instructor is more helpful because they can look at your work and assist you hands on. The book is still pretty good but not very flashy.I've been looking for design books and haven't found very many good ones. I liked this one better than any of the others.
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