Today, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has evolved, and the role it plays in our thinking. She critically examines the concept of rationality and explores how visual logic works to create meaning. The book goes behind the obvious and beyond the superficial as it critically examines the visual power and logic of images, cutting across a variety of areas: perceptual psychology, art, television, film, literature, advertising, and politics. The second section of Visual Intelligence examines the role which various media play in creating the images which impact our lives: how visual images create a language with profound psychological meaning, and how print, television, and film media manipulate images to create desired emotional effects. Close-ups explore visual subtleties in such areas as digital manipulation, camera attitudes, and contextual framing, as well as the social consequences of "image" as an abstract concept expressed in concrete visual terms. Part III looks critically at the most controversial areas of image persuasiveness today-advertising, politics, and entertainment.
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About the Author
Ann Marie Seward Barry is Associate Professor of Communication at Boston College. She is the author of The Advertising Portfolio.
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Visual Intelligence Is a Must Read,
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This review is from: Visual Intelligence: Perception, Image, and Manipulation in Visual Communication (Paperback)
If you are a visual scholar or practitioner this book will critically advance the way you think about, practice and teach visual communication. This is the most comprehensive exploration available of the science of cognition that reveals the way visual communication drives the development of our perceptions that generate behavior and shape culture. It provides the theoretical and practical basis for visual culture and visual communication that is applicable in multiple disciplines including art, communication, psychology, cultural studies, education and science. Don't miss it.
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If you are in visual comm. field - you should have this.,
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7
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- Developing Online Content: The Principles of Writing and Editing for the Web by Irene Hammerich on page 167, and Back Matter
- Visual Consumption (Routledge Interpretive Marketing Research) by Jonathan Schroeder in Back Matter
- Critical Power Tools (Suny Series, Studies in Scientific and Technical Communication) by J. Blake Scott on page 238
- The Terministic Screen: Rhetorical Perspectives on Film by David Blakesley on page 4
- Visual Consumption (Routledge Interpretive Marketing Research) by Jonathan Schroeder in Back Matter
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