This book takes readers on a journey of self-discovery, revealing the channels of expression for all visual messages across the design spectrum.
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Most Helpful Customer Reviews
13 of 13 people found the following review helpful:
5.0 out of 5 stars
Fantastic illustration of the principles of visual language.,
This review is from: Visual Language , the Hidden Medium of Communication (Design Fundamentals) (Paperback)
This book provides an in-depth illustration of the principles of visual language. A must read for anyone in the design field or corporate communications, in order to understand how to acheive a seamless identity across all mediums. Very well written, great for those who have never worked with designers to explain why so much time is spent determining the visual language (mood boards, tone of voice, etc.) before concepting is begun. Also good for designers who must articulate their process and build the argument supporting their concepts.
4 of 4 people found the following review helpful:
3.0 out of 5 stars
Worthwhile content, Overblown package,
By Carolyn Hendricks (San Francisco, CA United States) - See all my reviews
This review is from: Visual Language , the Hidden Medium of Communication (Design Fundamentals) (Paperback)
I ordered this book by mail at a reduced price. When it arrived, I thought it was an overblown production: i.e. full color bleed spreads in 1 background color with perhaps 27 words on them; serrated tear out sheets of stuff similar to what you might tear out of magazines and catalogs. However, since I bought it, I read it. The author has developed a method of getting at what a company wants or needs in graphic design for corporate materials. I think it would suitable as a workbook for a one-day or weekend seminar in design.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Masterfully done!,
By "zeronewmedia" (Sacramento, CA USA) - See all my reviews
This review is from: Visual Language , the Hidden Medium of Communication (Design Fundamentals) (Paperback)
A very impressive and well written book discussing what all designers should strive to achieve. This book would be more than appropriate for individuals beginning their designing education or career. Do not be fooled by the glossy pages, bold type, and interesting imagery, this book provides a well rounded approach to teaching visual communication.
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