Visual Literacy: A Conceptual Approach to Graphic Problem Solving [Paperback]

Judith Wilde (Author), Richard Wilde (Author)

Book Description

Publication Date: April 1, 2000

Now in a more affordable format for students, this stimulating hands-on course in creative thinking gets right down to specific design problems and offers viable solutions to them.

Nineteen challenging assignments and over one thousand pieces of solution art executed by the authors’ students are presented. Each visual problem shows the actual assignment sheet given to the students and includes an analysis of the problem’s underlying intent, addressing principles such as framal reference, negative-positive relationships, cropping techniques, and other important issues.

Editorial Reviews

About the Author

Judith Wilde is an instructor at CUNY’s Kingsborough Community College and creative director of Wilde Design. Richard Wilde is chairman of the Graphic Design and Advertising Departments at the School of Visual Arts. They live in New York.

Product Details

• Paperback: 192 pages
• Publisher: Watson-Guptill (April 1, 2000)
• Language: English
• ISBN-10: 0823056201
• ISBN-13: 978-0823056200
• Product Dimensions: 8.3 x 0.5 x 10.9 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 4.6 out of 5 stars  See all reviews (18 customer reviews)
• Amazon Best Sellers Rank: #365,021 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

64 of 72 people found the following review helpful:

5.0 out of 5 stars Stop Searching: Visual Literacy is It., March 22, 2000

By 

Gary Moore (Montgomery, AL USA) - See all my reviews

This review is from: Visual Literacy: A Conceptual Approach to Solving Graphic Problems (Hardcover)

I am launching a high school commercial art program in the fall of 2000 and, while doing research, stumbled upon "Visual Literacy." It stopped me dead in my tracks; the quest for a concise source of design principals, assignments, and assessments was over. I kept telling myself that it was too good to be true, you simply cannot find a resource that is so complete, comprehensible, and engaging. I chalked it up as a fluke and proceeded to continue my research. To resume the search was a waste of time, Visual Literacy was the total package. Two thumbs way up.

40 of 45 people found the following review helpful:

5.0 out of 5 stars Fascinating, January 24, 2000

By 

Javier (Celaya, Mexico) - See all my reviews

This review is from: Visual Literacy: A Conceptual Approach to Solving Graphic Problems (Hardcover)

I think this book is an extraordinary source for designers to expand not only the way they work but the way they find new and different solutions for problems.
Richard Wilde, takes you in to exciting exercises and techniques to free your potential, to relax and look for deeply introspectation, motivating your imagination to go beyond cliches.
The best way to describe this book will be quoting Albert Einstein: Imagination is more important than knowledge, knowledge is limited, imagination encircles the world.

19 of 20 people found the following review helpful:

3.0 out of 5 stars It's a nice book in concept, May 18, 2005

By 

C. Pacheco (FL United States) - See all my reviews
(REAL NAME)   

This review is from: Visual Literacy: A Conceptual Approach to Graphic Problem Solving (Paperback)

Yes, it has some good exercises for students. However, it was not what I expected because they did not really explain concepts and graphic principles along the way. Also, it would have been better to label this a guidebook and for it to be spiral-bounded to add to its ease of use.

It only has a few exercises that are really good for a college-level class (a visual communications class).