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Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design [Paperback]

David Langton (Author), Anita Campbell (Author)
4.7 out of 5 stars  See all reviews (30 customer reviews) |
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Book Description

Publication Date: September 27, 2011
Effective creative strategies and campaigns for business owners or marketers

Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually.

Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways.

  • Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations
  • In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics
  • On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps

With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

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Frequently Bought Together

Customers buy this book with Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum Hardcover $15.96

Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design + Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off
Price For Both: $36.41

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Editorial Reviews

From the Back Cover

Striking creative strategies andcampaigns forbusiness ownersAND marketers

Whether it's on the Web, in print, or in person, the most effective marketing solutions stop us in our tracks. Arresting visuals can create an instant bond with customers. Visual Marketing identifies 99 eye-catching and thought-provoking marketing ideas.

Through case studies, photos, and illustrations, Visual Marketing displays successful campaigns that won attention for small businesses in unique, compelling, and unexpected ways. Learn how online games, cartoons, mobile apps, infographics, and more can boost yourbusiness. Arm your brand with signs, banners, giveaways, packaging, and experiential marketing that inspires and persuades your buyers. Visual Marketing offers powerful strategies for capturing the attention of even your busiest and most distracted potential customers.

"Visual Marketing will wake up your marketing idea generator like few other books ever have—be prepared to be Wowed!" —John Jantsch, author of Duct Tape Marketing and The Referral Engine

"Cutting through the clutter with a compelling visual campaign that reflects a brand's values is imperative in today's business environment. The examples David Langton and Anita Campbell offer in this book are clear evidence of this essential fact." —Ken Carbone, Chief Creative Director, Carbone Smolan Agency

For more information, please visit www.visualmarketingbook.com or find us on Facebook at www.facebook.com/visualmarketing

About the Author

DAVID LANGTON is a visual communication designer, blogger, and author on visual design. He has more than 20 years experience providing conceptual direction for Fortune 500 companies and small businesses. He is cofounder of Langton Cherubino Group, a communications design firm, based in NYC, dedicated to improving the way that businesses and their audiences interact.

ANITA CAMPBELL is an authority on small business.  She is CEO and founder of Small Business Trends, smallbiztrends.com, an award-winning online community reaching over 3 million small-business owners each year. She also owns BizSugar, a popular small-business social media site. She was recognized by Forbes as a top influential woman on Twitter for entrepreneurship, and as one of the 100 Most Powerful Women on Twitter, by Twitter Grader.

Product Details

  • Paperback: 256 pages
  • Publisher: Wiley; 1 edition (September 27, 2011)
  • Language: English
  • ISBN-10: 1118035674
  • ISBN-13: 978-1118035672
  • Product Dimensions: 7 x 10 x 0.7 inches
  • Shipping Weight: 14.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #66,141 in Books (See Top 100 in Books)

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Customer Reviews

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Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Paperback
In the interest of full disclosure, I write book reviews for Small Business Trends and the official review of this book is still in the works. I do want to comment on this book as a small business owner AND as marketing professional.

What makes Visual Marketing a must-own book is in the sub-title "99 Proven Ways for Small Businesses to Market with Images and Design" -- this is what every small business owner and marketing professional wants -- examples and ideas that they can swipe and adapt.

What I love about the examples that are in this book is that they are real-life small business examples. Anita even has an example from her own business included. What's great about this is that every example is something that any small business owner can use and adapt -- no dreaming of big budgets required.

The one drawback from the book is that the pictures are in black and white. But this is really a minor point. This is one of those books you'll want to take out and brainstorm with.
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5 of 5 people found the following review helpful
Format:Paperback
Length: 4:06 Mins
I met Anita Campbell in the early 2000s when she was just venturing into the web. Over the years, I've seen Anita provide a wealth of information and opportunities to help small business owners be successful.

This book, that she and her co-author David Langton have put together, follows that same pattern. It is exactly what I would expect -- full of excellent case studies, examples and easy-to-use tips that a small business owner can put into action right now.

A very easy read, it's a book you'll want to keep handy to help you brainstorm ideas for your next marketing campaign. A must for every small business owner.
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4 of 4 people found the following review helpful
By Shashib
Format:Paperback
Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

This is the kind of book you would want to run to the nearest library to read when you start your campaign planning and ponder on ways to increase your business. Used well as a brainstorming tool it would be a good arsenal for any business owner, marketer or a agency. The example of TEDIndia from Page 155 is a good example of a Global brand using local ' Currency" - I know how popular TED is in India now first hand as when I visited India recently my family told me they wanted to go the TEDx in Hyderabad and the event had sold out.

On page 109 was an idea of digitizing the loyalty program and that was a topic of conversation I had just yesterday with some friends. This illustrates the wide variety and collection of case studies of ideas that appealed and worked. hand Drawn promos, cartoons, wines, spin records, freebies everything I could think of was in the book. If the book comes out again I am sure it will have color photos like Scott suggested above.
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Most Recent Customer Reviews
creative ideas for visual marketing
The book deals with the whole spectrum of marketing tools, including online marketing and apps, creative ways to use social media, websites, and blogs. Read more
Published 3 months ago by Gordon Ross
Insighful book on design and marketing
The authors did a great job of presenting a variety of products and campaigns that maximize their visual elements. Read more
Published 4 months ago by Judy Corcoran
A Small Business Owners Best Friend
I can't say enough about this book! A wonderful marketing book that lends itself to easy assimilation by small business owners who are juggling a ton of different plates already. Read more
Published 4 months ago by Dave Ojeda
The marketing bible for businesses
One thing any business owner should have in their Marketing aresenal is a great new book that inspires ideas for marketing. Read more
Published 5 months ago by DMBastian
simple truths we neglect
This book really helps develop the innovative attention necesary to succeed in all image-based pr and marketing presentation. Read more
Published 6 months ago by evanlucky13
Inspiration for great marketing ideas!
Sometimes just one good idea can take a business from so-so to successful. This book offers 99 of those ideas. Read more
Published 6 months ago by J. Holsen
Images and Words: A Key Lesson for Small Business Owners
Customer Video Review
Length: 2:03 Mins
Published 6 months ago by Phil Simon
Great Resource for Entrepreneurs and Small Business Owners
Visuals are more important than ever in business marketing today. But do you know how to use images, design and photography in your marketing materials to really grab customers'... Read more
Published 7 months ago by Rieva Lesonsky
Tons of practical, actionable, proven information for small business...
What I like most about Campbell and Langton's work here is how consumable the information is. They've identified great real life examples of how small businesses have used a... Read more
Published 7 months ago by Brenton Leary
Great book but need more visual
Great book, easy to understand, only need more details about each case, more visual display of the data associated with each case
Published 7 months ago by Mohamed Abouelkheir
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