Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design [Paperback]

David Langton (Author), Anita Campbell (Author)

Book Description

Publication Date: September 27, 2011

Effective creative strategies and campaigns for business owners or marketers

Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually.

Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways.

• Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations
• In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics
• On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps

With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

Editorial Reviews

From the Back Cover

Striking creative strategies andcampaigns forbusiness ownersAND marketers

Whether it's on the Web, in print, or in person, the most effective marketing solutions stop us in our tracks. Arresting visuals can create an instant bond with customers. Visual Marketing identifies 99 eye-catching and thought-provoking marketing ideas.

Through case studies, photos, and illustrations, Visual Marketing displays successful campaigns that won attention for small businesses in unique, compelling, and unexpected ways. Learn how online games, cartoons, mobile apps, infographics, and more can boost yourbusiness. Arm your brand with signs, banners, giveaways, packaging, and experiential marketing that inspires and persuades your buyers. Visual Marketing offers powerful strategies for capturing the attention of even your busiest and most distracted potential customers.

"Visual Marketing will wake up your marketing idea generator like few other books ever have—be prepared to be Wowed!" —John Jantsch, author of Duct Tape Marketing and The Referral Engine

"Cutting through the clutter with a compelling visual campaign that reflects a brand's values is imperative in today's business environment. The examples David Langton and Anita Campbell offer in this book are clear evidence of this essential fact." —Ken Carbone, Chief Creative Director, Carbone Smolan Agency

For more information, please visit www.visualmarketingbook.com or find us on Facebook at www.facebook.com/visualmarketing

About the Author

DAVID LANGTON is a visual communication designer, blogger, and author on visual design. He has more than 20 years experience providing conceptual direction for Fortune 500 companies and small businesses. He is cofounder of Langton Cherubino Group, a communications design firm, based in NYC, dedicated to improving the way that businesses and their audiences interact.

ANITA CAMPBELL is an authority on small business.  She is CEO and founder of Small Business Trends, smallbiztrends.com, an award-winning online community reaching over 3 million small-business owners each year. She also owns BizSugar, a popular small-business social media site. She was recognized by Forbes as a top influential woman on Twitter for entrepreneurship, and as one of the 100 Most Powerful Women on Twitter, by Twitter Grader.

Product Details

• Paperback: 256 pages
• Publisher: Wiley; 1 edition (September 27, 2011)
• Language: English
• ISBN-10: 9781118035672
• ISBN-13: 978-1118035672
• ASIN: 1118035674
• Product Dimensions: 10 x 0.7 x 7 inches
• Shipping Weight: 14.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (32 customer reviews)
• Amazon Best Sellers Rank: #170,828 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

12 of 12 people found the following review helpful

5.0 out of 5 stars 99 Great Marketing Examples on Your Shelf September 25, 2011

By Ivana S. Taylor

Format:Paperback

In the interest of full disclosure, I write book reviews for Small Business Trends and the official review of this book is still in the works. I do want to comment on this book as a small business owner AND as marketing professional.

What makes Visual Marketing a must-own book is in the sub-title "99 Proven Ways for Small Businesses to Market with Images and Design" -- this is what every small business owner and marketing professional wants -- examples and ideas that they can swipe and adapt.

What I love about the examples that are in this book is that they are real-life small business examples. Anita even has an example from her own business included. What's great about this is that every example is something that any small business owner can use and adapt -- no dreaming of big budgets required.

The one drawback from the book is that the pictures are in black and white. But this is really a minor point. This is one of those books you'll want to take out and brainstorm with.

7 of 7 people found the following review helpful

5.0 out of 5 stars A Super Idea Generator for Small Business Owners October 4, 2011

By Denise O'Berry

Format:Paperback

Length: 4:06 Mins

I met Anita Campbell in the early 2000s when she was just venturing into the web. Over the years, I've seen Anita provide a wealth of information and opportunities to help small business owners be successful.

This book, that she and her co-author David Langton have put together, follows that same pattern. It is exactly what I would expect -- full of excellent case studies, examples and easy-to-use tips that a small business owner can put into action right now.

A very easy read, it's a book you'll want to keep handy to help you brainstorm ideas for your next marketing campaign. A must for every small business owner.

5 of 5 people found the following review helpful

5.0 out of 5 stars An Office Table Book : Visual Case Studies of Unusual Marketing Ideas That Worked October 1, 2011

By Shashib

Format:Paperback

Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

This is the kind of book you would want to run to the nearest library to read when you start your campaign planning and ponder on ways to increase your business. Used well as a brainstorming tool it would be a good arsenal for any business owner, marketer or a agency. The example of TEDIndia from Page 155 is a good example of a Global brand using local ' Currency" - I know how popular TED is in India now first hand as when I visited India recently my family told me they wanted to go the TEDx in Hyderabad and the event had sold out.

On page 109 was an idea of digitizing the loyalty program and that was a topic of conversation I had just yesterday with some friends. This illustrates the wide variety and collection of case studies of ideas that appealed and worked. hand Drawn promos, cartoons, wines, spin records, freebies everything I could think of was in the book. If the book comes out again I am sure it will have color photos like Scott suggested above.