The purpose of this workbook is to introduce the concept of store design from a design direction. It is intended for students and store owners. It allows the reader to fully understand all aspects of the retail store requirements and how they all have an effect on the final product, the store. The contents, illustrated with line drawings, include identifying your customers, your strengths and weaknesses; how to budget for your store; professional design services; merchandise presentation; visual merchandising, tools and supplies, props and displays; principles of display creation; mannequins and alternatives; interior focal points; traffic flow, fixturing, lighting and the storefront; security, sample plans and more. The Visual Merchandising and Store Design Workbook has taught thousands how to combine the elements of visual merchandising, fixturing and lighting to create excitement in a store.
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About the Author
Greg M. Gorman is the president of GMG Design, a retail design firm. He has contributed numerous articles, taught many classes, and led industry seminars on retail planning and design, as well as visual merchandising and display.
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1.0 out of 5 stars
Waste of money,
This review is from: Visual Merchandising and Store Design Workbook (Paperback)
This product is equivalent to what would be a free training tool in any basic merchandising job. To pay for this is a sad waste of your money.
1 of 2 people found the following review helpful:
5.0 out of 5 stars
Great book for small business owners,
By madamboots "madamboots" (weatherford, tx.) - See all my reviews
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This review is from: Visual Merchandising and Store Design Workbook (Paperback)
I learned alot of basics for small business in retail - this is a good "starter" book before reading others - a foundation guide on lighting, color and budget if you will.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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overall store image, merchandise presentation, retail store design, floor fixtures, design fees, display fixtures, estimated hours, action schedule Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
overall store image, merchandise presentation, retail store design, floor fixtures, design fees, display fixtures, estimated hours, action schedule Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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