Visual Merchandising: Windows and In-Store Displays for Retail [Paperback]

Tony Morgan (Author)

Book Description

Publication Date: March 6, 2008

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.

Presented through color photographs, diagrams of floor layouts, and store case studies, and includinginvaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Editorial Reviews

About the Author

Tony Morgan teaches Visual Merchandising at the London College of Fashion and is head of the VM department at the Fashion Academy in London. He was previously at Selfridges for 18 years where he was manager for visual merchandising and currently runs his own creative retail consultancy.

Product Details

• Paperback: 208 pages
• Publisher: Laurence King Publishers (March 6, 2008)
• Language: English
• ISBN-10: 1856695395
• ISBN-13: 978-1856695398
• Product Dimensions: 10.9 x 8.4 x 0.8 inches
• Shipping Weight: 2.3 pounds
• Average Customer Review: 4.6 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #94,504 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

19 of 19 people found the following review helpful:

5.0 out of 5 stars A must for retailers!, March 5, 2008

By 

A retailer (USA) - See all my reviews

This review is from: Visual Merchandising: Windows and In-Store Displays for Retail (Paperback)

At last a book that that not only explains the concept of visual merchandising, but also demonstrates how to implement the various techniques that help promote retail sales.

The book is divided in to easy to read chapters from window displays to in-store layouts and even covers a brief history of window displays. This book is a MUST for retailers, it covers areas of visual merchandising that are often forgotten- ambience, signage, window props, colour and mannequins.

I found the section on store design particularly interesting.

From fashion to home the book has been clearly well researched.

The generous amount of images have been sourced from the worlds influential retailers (Japan, Paris, Hong Kong, USA and UK to name a few) and the illustrations are a useful tool to help explain the principles of visual merchandising.

12 of 12 people found the following review helpful:

5.0 out of 5 stars Essential if you're opening, managing or designing a store, January 11, 2009

By 

Parka (Singapore) - See all my reviews
(TOP 50 REVIEWER)   

This review is from: Visual Merchandising: Windows and In-Store Displays for Retail (Paperback)

Length:: 0:20 Mins

This book is essential not just to retail store designers but also to business people in retail.

The book takes an in depth look at all subjects relating to merchandising. It takes care to help readers understand every aspect of it.

There are 6 main chapters namely, The Role fo the Visual Merchandiser, Store Design, Windows, In-store Visual Merchandising, Mannequins, The Visual Merchandiser's Studio. The titles of the chapters are pretty self explanatory.

They get down into the details of concept and provides tons of examples and case studies from the real world. Some of the big store names featured includes Lane Crawford, Atelier 1 and Giorgio Armani.

There are lessons on how stores can be designed, right down to the placing of lights and placement of shelves. Readers can also learn how to create ambience, carry out sales promotions, improve the usage of signages and fixtures and many other useful techniques.

I've to say it again. This book is essential if you're opening or managing a retail store or helping to design one.

(More pictures are available on my blog. Just visit my Amazon profile for the link.)

10 of 10 people found the following review helpful:

4.0 out of 5 stars Visual Merchandising: Windows and In-Store Displays for Retail, September 21, 2008

By 

Richard Payne (AUSTRALIA) - See all my reviews
(REAL NAME)   

This review is from: Visual Merchandising: Windows and In-Store Displays for Retail (Paperback)

Well written, great photography & illustrations. The text is approached logically with clear explanations of practical, real information that can be applied immediately. A 'must have' for anyone entering the Visual Merchandising field or for retailers needing to 'up their game' or train staff. Gave me a good understanding of how the visual merchandising field is structured, who does what, how to layout a retail space correctly and guidelines & approaches for creating effective displays. Great book.