Customer Reviews

Visual Merchandising: Windows and In-Store Displays for Retail

5 star:		(7)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

At last a book that that not only explains the concept of visual merchandising, but also demonstrates how to implement the various techniques that help promote retail sales.

The book is divided in to easy to read chapters from window displays to in-store layouts and even covers a brief history of window displays. This book is a MUST for retailers, it covers areas of visual merchandising that are often forgotten- ambience, signage, window props, colour and mannequins.

I found the section on store design particularly interesting.

From fashion to home the book has been clearly well researched.

The generous amount of images have been sourced from the worlds influential retailers (Japan, Paris, Hong Kong, USA and UK to name a few) and the illustrations are a useful tool to help explain the principles of visual merchandising.

Length:: 0:20 Mins

This book is essential not just to retail store designers but also to business people in retail.

The book takes an in depth look at all subjects relating to merchandising. It takes care to help readers understand every aspect of it.

There are 6 main chapters namely, The Role fo the Visual Merchandiser, Store Design, Windows, In-store Visual Merchandising, Mannequins, The Visual Merchandiser's Studio. The titles of the chapters are pretty self explanatory.

They get down into the details of concept and provides tons of examples and case studies from the real world. Some of the big store names featured includes Lane Crawford, Atelier 1 and Giorgio Armani.

There are lessons on how stores can be designed, right down to the placing of lights and placement of shelves. Readers can also learn how to create ambience, carry out sales promotions, improve the usage of signages and fixtures and many other useful techniques.

I've to say it again. This book is essential if you're opening or managing a retail store or helping to design one.

(More pictures are available on my blog. Just visit my Amazon profile for the link.)

Well written, great photography & illustrations. The text is approached logically with clear explanations of practical, real information that can be applied immediately. A 'must have' for anyone entering the Visual Merchandising field or for retailers needing to 'up their game' or train staff. Gave me a good understanding of how the visual merchandising field is structured, who does what, how to layout a retail space correctly and guidelines & approaches for creating effective displays. Great book.

At first I wasn't sure this modern and hip looking display tome applied to my humble bookstore. However, as I read it, I was furiously jotting inspired ideas for my own displays. The trick is to look at the principles behind the displays, which the author describes clearly and interestingly.

Then this one is for you! Teaches a descriptive, realistic view on a visual designer and the work that goes with it - not by experience - but i have learned so much from it.

If you are in the process of opening a new retail store here you will find a variaty of pictures and great ideas, as well of a brief explanation of marketing basis...!!!

Fantastic book for Visual Merchandising, which takes into consideration all the elements you need to consider for in store and window displays. Lovely photographs of window displays.

Easily the best book I have found on Visual Merchandising for retail. It has great pictures and is easy to follow. It covers all aspects of the subject clearly.

Didn't feel like this had enough pointers or good info...It seems less like a text book and more like a coffee table book.