The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.
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The role of images in advertising is explored in a fine survey of the visual aspects of marketing programs. Pictures can evoke emotion and desire and easily become associated with products: Messaris delves into how this happens, exploring underlying viewer assumptions, image relationships, and connections between photography and reality. -- Midwest Book Review
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First Sentence:
If there is one property that most clearly distinguishes pictures from language and from the other modes of human communication, that property is iconicity (to use the Peircian terminology that was described in the introduction). Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
formal iconicity, social issue advertising, computer alteration, visual persuasion, visual syntax, propositional syntax, visual advertising, campaign video, subliminal advertising, critical viewing, advertising images, selling proposition, intergroup attitudes Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Simulated Reality, Implied Selling Proposition, Iwo Jima, World War, Uncle Sam, Angus King, Calvin Klein, Karl Marx, Ronald Reagan, The Searchers, Blazing Saddles, Johnny Walker, George Bush, Michael Dukakis, Mona Lisa, Monument Valley, Naked Gun, Native Alaskans, Safety Last, Sesame Street, Tanino Crisci, Harold Lloyd, Jurassic Park, Old Faithful New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
If there is one property that most clearly distinguishes pictures from language and from the other modes of human communication, that property is iconicity (to use the Peircian terminology that was described in the introduction). Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
formal iconicity, social issue advertising, computer alteration, visual persuasion, visual syntax, propositional syntax, visual advertising, campaign video, subliminal advertising, critical viewing, advertising images, selling proposition, intergroup attitudes Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Simulated Reality, Implied Selling Proposition, Iwo Jima, World War, Uncle Sam, Angus King, Calvin Klein, Karl Marx, Ronald Reagan, The Searchers, Blazing Saddles, Johnny Walker, George Bush, Michael Dukakis, Mona Lisa, Monument Valley, Naked Gun, Native Alaskans, Safety Last, Sesame Street, Tanino Crisci, Harold Lloyd, Jurassic Park, Old Faithful New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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This book cites 24
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- High Noon [VHS] by Gary Cooper on page 100, and page 116
- Mass Communication by Charles Robert Wright in Back Matter (1), and Back Matter (2)
- Keith Haring by Elisabeth Sussman on page 236
- Birth of Venus by BOTTICELLI on page 232
- Iwo Jima by Bill D. Ross on page 94
See all 24 books this book cites
- Reclaiming the Environmental Debate: The Politics of Health in a Toxic Culture (Urban and Industrial Environments) by Richard Hofrichter on page 216, and Back Matter
- Culture in the Communication Age (Comedia) by James Lull in Front Matter, and page 191
- Visual Consumption (Routledge Interpretive Marketing Research) by Jonathan Schroeder in Back Matter
- Semiotics: The Basics by Daniel Chandler in Back Matter
- Political Cartoons in the 1988 Presidential Campaign: Image, Metaphor, and Narrative (Studies in American Popular History and Culture) by Janis L. Edwards on page 42
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