Customer Reviews

Visual Selling: Capture the Eye and the Customer Will Follow

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For years, I'd held onto a magazine clipping written by Paul LeRoux, because its 2000 words held many practical gems for making business presentations--advice on where to place the projector and podium, how to ensure audiences can see the slides, how to stand before the audience. I referred to it again and again when preparing for presentations. So I was excited to find out that he and Peg Corwin had published Visual Selling in 2007, and rushed to get it. I was so disappointed. Their ideas are often so, so good--particularly the recognition that today's audiences need a compelling image, metaphor, or what a good friend of mine in advertising calls "a big dumb visual idea", in order to get the point a speaker's making. But the visuals they use as examples in the book are so poorly rendered, clumsily designed, and amateurish that my advertising friends would laugh at me if I recommended the book to them. I'd love to see the book overhauled and re-designed, this time with more taste and balance (not complexity), and with less advice to non-professionals about how to use photo-retouching software. Better to advise readers to make friends with a good designer. Great ideas, poor execution--in my opinion.