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Based on the premise that graphic designers are "image artists" in the manner that writers are "word artists," this book of brainstorming cluster diagrams claims to mimic the action of the designer's mind in its pictographic organization. Each page offers a single-word concept, which the authors illustrate with icons whose relevance varies between obvious and incomprehensible. Take the entry for "yearn": there's a man incubating a baby in his belly, a flat-chested woman in boxer shorts (or a man with a womanly face and legs?), a guy playing guitar, a sad-faced dog and a woman with one hand on her stomach and another on what seems to be a cocktail. (The pictures are tiny, usually less than an inch tall.) Despite its cleverness, the book comes across as a half-baked self-promotion ploy on the part of Hatmaker, a branding company from Boston whose corporate work appears for no reason scattered throughout, including in an ad for itself between the entries for "tropical" and "ugly." And with only about 600 word-concepts, this thesaurus feels spare and remedial.
Copyright 2003 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Sayles Graphic Design has clients around the globe in nearly every type of service and industry and its work is included in the permanent collections of the Smithsonian Institution's National Design Museum and the Library of Congress. John Sayles has developed over 500 logos and nearly 200 letterheads. --This text refers to an out of print or unavailable edition of this title.
$35 for this book?(cover price). I'd rather spend $500 for toilet paper. It's a great idea, but poorly done and very thin on content. Read morePublished on December 26, 2009 by Brian Rooney
it got here on timeand its a good kickstart when you've got you're mind blocked.Published on October 13, 2007 by Danela Jara Hodar