What is Vitacost 100% Pure Black Cherry Juice Concentrate? Vitacost 100% Pure Black Cherry Juice concentrate provides a delicious way to obtain the vitamin C, calcium, iron and antioxidants found in black cherries. Take directly, or add a serving to your favorite beverage or smoothie. How does Vitacost 100% Pure Black Cherry Juice Concentrate support health?Cherries are a natural source phenolic compounds, including anthocyanins (responsible for skin and flesh color), catechins, chlorogenic acid, flavonal glycosides, and melatonin.An excellent source of vitamin C.Why choose Vitacost 100% Pure Black Cherry Juice Concentrate?Does not contain preservatives, sugar, artificial flavors or artificial coloring (not a low-calorie food). Has an antioxidant rating of 1,729 ORAC Units per Serving (ORAC or Oxygen Radical Absorbance Capacity is a scientific method used to analyze the antioxidant capacity of food and supplements).BPA-free bottleAbout VitacostVitacost nutritional products are manufactured to high standards of quality, efficacy and safety. Each Vitacost product meets or exceeds the standards and requirements set forth in the FDAs Code of Federal Regulation (21 CFR, 111) Current Good Manufacturing Practices (CGMP). *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.