Most helpful critical review
7 of 8 people found the following review helpful
Fat sales pitch, nearly amazing
on October 3, 2010
I was mostly surprised about what this book isn't about. It's not about Vital Factors really. It's about the people that have implemented the Map/Vital Factors (and many other branded terms) processes. 98% of the book is stories of how businesses have fared on the system. Very few pages are given to exactly how to impliment the system yourself.
That said, the purpose of the book is to lead you to Map consulting. For that I give it a three star rating, because I think the title and the summary are misleading. It's a book that convinces you quite well that you need the system, but doesn't focus how to do that. Should the last third have been instruction and method, I would have easily awarded this book 5 stars. Easy!
Even though the book gets a low rating, the success stories they present are mind-blowing. The companies they focus on (like Cold Stone) increased their company size ten fold. It's strange that company profiles only date back to 2000, besides one or two, but I am still convinced it's a good system.
After reading this book I can't tell if the map system is extremely simple or not. There's just not much about the Map system in the book. I would very much like to implement it in my companies so I will research it more before hiring Map. I am guessing that will start around $20k to have Map consult with us. It's a big leap from a $10 book you see.
Surprisingly absent was a focus on general processes. E-Myth handles that well, but that doesn't address Vital Factors (priorities) like this book does.
Please, let's have a book ABOUT the Map system. I am not one that needs to go to a seminar or hire a consultant to initiate change. Good book, but I can't recommend it fully until that is added.
To Mr Lee Froschheiser: I am sorry to be so negative about your book. Should you be interested in adjusting it to meet these concerns, I will happily issue 5 stars and hand out 30 copies to my network. If one of the Vital Factors measurements behind writing the book is increased company exposure, I think I have offered a simple solution to help that factor improve. On the other hand, I understand not wanting to give away all of Map's secrets. Sure would be good reading though!