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1 of 1 people found the following review helpful:
5.0 out of 5 stars The Very Best Paper Towel on the Market
The VIVA(tm) paper towel is significantly the best paper towel available. Over the years we have purchased nearly every brand and it wasn't until we decided to try out this product did we realize VIVA was the finest paper towel. We were amazed at the quality of the VIVA(tm) ... it is by far the softest and strongest paper towel product available. We have been using...
Published on January 2, 2010 by J. P. Finnigan

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29 of 31 people found the following review helpful:
1.0 out of 5 stars Not the superior product they used to be
VIVA PAPER TOWELS aren't the paper towels they were even five years go. Kimberly-Clark has steadily degraded the quality substantially (but not the price, natch) over the last several years. These towels used to be so plush and soft, they felt like t-shirt material. The latest batch I purchased, which is noticeably different from the previous one, actually feels like...
Published on September 9, 2009 by R. Walker


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29 of 31 people found the following review helpful:
1.0 out of 5 stars Not the superior product they used to be, September 9, 2009
This review is from: Viva Big Roll White Paper Towel, 70-Count Rolls (Pack of 24) (Health and Beauty)
VIVA PAPER TOWELS aren't the paper towels they were even five years go. Kimberly-Clark has steadily degraded the quality substantially (but not the price, natch) over the last several years. These towels used to be so plush and soft, they felt like t-shirt material. The latest batch I purchased, which is noticeably different from the previous one, actually feels like sandpaper. Very fine sandpaper, but sandpaper nonetheless. Also, they used to be so strong. Now, I cannot tear one off the roll without ripping it up unless I use both hands, hold the roll, and tear very carefully.

The worst part? They've become virtually useless. I used to be able to use them to dry dishes. Now they just move the water around. They're barely absorbent.

I used to think VIVA PAPER TOWELS were THE premium paper towel on the market. Now, I honestly wouldn't buy them if they were the only paper towel available. They are that inferior. Another quality Kimberly-Clark product bites the dust.
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5 of 5 people found the following review helpful:
1.0 out of 5 stars Formerly a great product, April 9, 2010
This review is from: Viva Big Roll White Paper Towel, 70-Count Rolls (Pack of 24) (Health and Beauty)
I used these towels for many years and even drove to stores miles away to get them (we live in a rural area and can't get all products nearby). We averaged 6 rolls a week in my family, and used them for everything. I even used them to clean makeup off my face, as they were softer than cotton balls, and we used vast amounts of them during hay fever season to capture our vigorous sneezes.

Over the last five years or so, the quality of Viva towels has dropped drastically. The decline in quality has been so great that there's no way a regular user of these towels could have failed to notice. They've become less absorbent and (even worse) more scratchy each time the manufacturer has tinkered with them. They used to be soft enough to use on a baby's skin; now they're scratchy as sandpaper. They ARE expensive, compared to other paper towels, and the makers should have realized that there comes a point of no return, where the consumer finds the quality has declined too much to justify the price. I wouldn't buy them now even if they were cheap. We used to average about a dozen rolls a week at my workplace, but they have switched to another brand as well - not because of the price, but because of the poor quality. The manufacturer should wake up while they still have a few customers left, but I don't expect that will happen. Cheapening is the name of the game, and those who want quality can only express their displeasure by refusing to buy.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars The Very Best Paper Towel on the Market, January 2, 2010
This review is from: Viva Big Roll White Paper Towel, 70-Count Rolls (Pack of 24) (Health and Beauty)
The VIVA(tm) paper towel is significantly the best paper towel available. Over the years we have purchased nearly every brand and it wasn't until we decided to try out this product did we realize VIVA was the finest paper towel. We were amazed at the quality of the VIVA(tm) ... it is by far the softest and strongest paper towel product available. We have been using VIVA(tm) for over 10 years now ... In these tough times we are tempted to buy the least expensive products at the Market ... but there is one product that we haven't changed ... and that is the VIVA(tm) paper towels !!! No, I don't own stock in the Company !!
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1 of 1 people found the following review helpful:
5.0 out of 5 stars These Paper Towels are the best!, November 7, 2009
By 
Joyce Harty (Amesbury, MA United States) - See all my reviews
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This review is from: Viva Big Roll White Paper Towel, 70-Count Rolls (Pack of 24) (Health and Beauty)
Although a little pricey, these paper towels are worth it! They are soft enough to use in place of cloth, even on one's face. They don't disintegrate, but rather hold together well for heavy duty cleaning.
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4.0 out of 5 stars Great performance, but price increased and so did quality, September 5, 2010
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This review is from: Viva Big Roll White Paper Towel, 70-Count Rolls (Pack of 24) (Health and Beauty)
My wife and I liked this product so much we subscribed to it a year ago with Amazon's subscribe and save program. Not only do we get it at a regular interval, it is also less expensive that way. We use it for everything from drying hands, cleaning windows and furniture, wiping up spills, to polishing. It holds up well and doesn't often tear wet. It does not leave much lint behind when wiping windows. Recently they do not feel as soft, and the roll is smaller (used to be 70 sheet, now is 59). With this change, while I think they still do a good job, we have been looking into changing brands. So to summarize, price up, quality down. Too bad they changed the product.
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5.0 out of 5 stars Truly a Big Roll, June 12, 2010
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This review is from: Viva Big Roll White Paper Towel, 70-Count Rolls (Pack of 24) (Health and Beauty)
You can not find the big roll in the stores; they say Big Roll on the wrapper but they are half the size of this roll!
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4.0 out of 5 stars Viva paper towels, April 22, 2010
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This review is from: Viva Big Roll White Paper Towel, 70-Count Rolls (Pack of 24) (Health and Beauty)
This is the only paper towel I want to use. They are $3.00 a roll in stores. When I bought a large quantity they were only $2.00 per roll. They're the large size rolls. I didn't have to pay postage either. I estimated I have a six month supply. I could be wrong. This is the first time I've done this so time will tell. The only problem is they come in a gigantic box when delivered to my po box. I would like to have it shipped via Fed Ex next time.
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1 of 2 people found the following review helpful:
1.0 out of 5 stars Not what they used to be, October 24, 2010
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This review is from: Viva Big Roll White Paper Towel, 70-Count Rolls (Pack of 24) (Health and Beauty)
Viva paper towels used to be THE best on the market. Earlier this year we had purchased a batch that were not up to the usual quality: scratchy, less absorbent, and hard to tear off. I usually order them online and figured that I must have made an error and selected the wrong product. But, it turns out it was not a mistake - Viva "Big Roll" paper towels are no longer the great product that I had grown used to. The manufacturer has clearly chosen to replace them with a lower quality product. Beware - this product is not worth the price being asked.
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0 of 1 people found the following review helpful:
5.0 out of 5 stars My favorite paper towels ever hands down, April 19, 2010
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Global Mama (Chicago, IL United States) - See all my reviews
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This review is from: Viva Big Roll White Paper Towel, 70-Count Rolls (Pack of 24) (Health and Beauty)
These paper towels are the best! They are cloth-like and soft and really can soak up much more than any other brand I have used. They are more expensive than a lot of brands but you will use a lot fewer of these for the same job.
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