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Editorial Reviews
Contributors:
W is written and edited by an exclusive team of highly knowledgeable style insiders who contribute an ever-evolving mix of smart, sophisticated articles that anticipate trends, showcase innovations in style and profile important personalities in the fashion and cultural zeitgeist.
Magazine Layout:
W is BIG, CINEMATIC, DRAMATIC in look and design. W is filled with photography and photographic essays that feature innovative and sophisticated approaches to stylistic expression, showcased on its luxurious, four-color, oversized glossy pages. W features the work of extraordinary, world-renowned photographers, such as Bruce Weber and Steven Klein, who work to create iconic images that stir the imagination and senses. The majority of readers come to W for its visual inspiration and artistic sensibility.
Comparisons to Other Magazines:
W is more than a fashion magazine. It is a finely designed work of art, providing readers creative inspiration through unique insights into the word of fashion, style and luxury. The magazine presents the reader with the most cutting edge, creative artistic vision through powerful photographic images that are unmatched by any other magazine.
Advertising:
Each W issue features a wide variety of luxury advertisers, comprising approximately half of the magazine's total pages, including fashion, accessories, jewelry, beauty, luxury travel, automotive and fine spirits categories. W's advertising is considered by readers to be nearly as inspiring and appealing as its articles and photographic features.
Awards:
In 2008, W was again recognized with two National Magazine Awards nominations — for General Excellence and Photography, adding to 14 nominations and three wins in the last ten years.
Who Reads W?
Boasting a big, over-sized format, W informs and inspires an exclusive, sophisticated reader on fashion, style, and the art of living. With its smart features and artistic photography, W feeds both the eye and the mind. W's readers include celebrities, couture customers, industry icons, art collectors, fashion insiders, producers and directors.
What You Can Expect in Each Issue:
Regular Departments include:
- The Month in Fashion: Round-up of the industry’s news.
- Fast Forward: A look at who is defining style.
- Uncensored: Insider style and cultural news.
- Trend: Of-the-moment.
- Fashion Flash: Multiple pages on fashion trends.
- Accessories Flash: Multiple pages on accessories trends.
- Shopping: What's hot now.
- Beauty Flash: Beauty trends.
- Travel Flash: Unique travel destinations (periodic).
- Home Flash: Dazzling residences in special locales (periodic).
- Eye: Short profiles on people, places and trends; photos from the latest parties.
- Fashion: Extended fashion coverage.
- Profile: In-depth feature stories on people making news in fashion/art/entertainment/home design/society.
- Last Laugh: Commentary.
- Features: In addition to its regular departments, each W issue has a different editorial focus: January-Pre Spring Fashion, February-Hollywood A-List, March-Spring Fashion Spectacular, April-The Beauty Issue, May-W Does Luxury, June-Celebrity Uncensored, July-"Trunk Show" Pre Fall Fashion, August-The Accessories Issue, September-Fall Fashion Spectacular, October-Hollywood Men, November-The Art Issue, December-The Holiday Jewelry & Watch Issue.
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Contributors:
W is written and edited by an exclusive team of highly knowledgeable style insiders who contribute an ever-evolving mix of smart, sophisticated articles that anticipate trends, showcase innovations in style and profile important personalities in the fashion and cultural zeitgeist.
Magazine Layout:
W is BIG, CINEMATIC, DRAMATIC in look and design. W is filled with photography and photographic essays that feature innovative and sophisticated approaches to stylistic expression, showcased on its luxurious, four-color, oversized glossy pages. W features the work of extraordinary, world-renowned photographers, such as Bruce Weber and Steven Klein, who work to create iconic images that stir the imagination and senses. The majority of readers come to W for its visual inspiration and artistic sensibility.
Comparisons to Other Magazines:
W is more than a fashion magazine. It is a finely designed work of art, providing readers creative inspiration through unique insights into the word of fashion, style and luxury. The magazine presents the reader with the most cutting edge, creative artistic vision through powerful photographic images that are unmatched by any other magazine.
Advertising:
Each W issue features a wide variety of luxury advertisers, comprising approximately half of the magazine's total pages, including fashion, accessories, jewelry, beauty, luxury travel, automotive and fine spirits categories. W's advertising is considered by readers to be nearly as inspiring and appealing as its articles and photographic features.
Awards:
In 2008, W was again recognized with two National Magazine Awards nominations — for General Excellence and Photography, adding to 14 nominations and three wins in the last ten years.
Product Description
Go behind the runways with W and sit front row at the world's hottest shows to get the first looks at the most fabulous fashion. In each issue of W, you'll discover fashion that is elegant, opulent, and colorful, plus people, parties, and Hollywood -- all like you've never seen them before. And with your subscription, you'll get the must-have, super-sized Spring and Fall Fashion Issues!
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After you place your order, we will share your name, address and order information with the magazine vendor and, if we're requested to do so, an organization that verifies publishers' circulation records. See Details.
After you place your order, we will share your name, address and order information with the magazine vendor and, if we're requested to do so, an organization that verifies publishers' circulation records. See Details.
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Most Helpful Customer Reviews
65 of 68 people found the following review helpful:
3.0 out of 5 stars
Fashion Advertisements,
By Audiaa (CO, USA) - See all my reviews
This review is from: W (1-year) (Magazine)
This magazine has excellent fashion photography. Mostly this is in the form of advertisements, which take up the first 175 pages and many more throughout. The pages are almost twice the size of a standard magazine, which leaves room for more artistic ads. The articles, I find hard to relate to or take seriously. To me, they seem more like tabloid tales of sordid love affairs and over-hyped parties than any kind of actual informative articles. For a magazine that is touted as a fashion industry standard, I expected to see many more articles about fashion, styles, and designers rather than Hollywood gossip. The photographs and fashion advertisements really are great, and I believe they would be the most useful aspect of this magazine for people interested in fashion.
132 of 151 people found the following review helpful:
2.0 out of 5 stars
Mostly boring.,
This review is from: W (1-year) (Magazine)
I guess if you're one of those lucky people who has more money and time than they know what to do with, W is for you. This magazine focuses mostly on rich people, the clothes they buy, and the parties that they attend. I'm not just talking celebrities, either. If that was the case, then perhaps W would be onto something. But no... W prefers to devote at least half their articles to spotlighting people like Eugino Lopez, "heir to the vast Jumex juice fortune." And then they tell us about their beachfront properties, glittering social circles, and $1,700 Louis Vuitton Murakami purses. I don't know about you, but anyone who is willing to pay that much for something that looks like an embossed leather Hot Pocket isn't worth paying $4.50 to read about.
20 of 21 people found the following review helpful:
5.0 out of 5 stars
Why this magazine rocks.......,
By Stephanie (Boston, MA) - See all my reviews
This review is from: W (1-year) (Magazine)
This magazine is the absolute best around for fashion. It hits every huge and upcoming trend way before it comes out. A lot of people seem to be griping about how expensive everything is and how you can only be a millionaire to dress like that. However I love this magazine not for the fact that its chock full of expensive designer clothes, but for the styles and fantastic outfits themselves. There are a million ways to use ideas from this magazine and work them into your wardrobe. There are plenty of cheaper options like vintage clothing stores and customizing sale items- all to get the coveted designer look that W illustrates with absolute perfection. I'm a poor college student and even though I'm not in fashion design, I use W all the time and make clothes that are deadringers for alot of the ones featured in W. I even used a couple dresses in this very magazine and copied them into two different prom dresses. Its suprisingly more simple than one would think. This magazine is an essential for me. The rest of them can not and will not ever be able to measure up to W, because W has the inside connections to show you (in gigantic glossy spreads neverless!)whats hot before it hits mainstream- and I don't mean small town mainstream, I mean beating the styles and having them before they even reach a mall and lightyears before they turn into a hoochie-craze (a la "LV" mukrami bags!) and fake Tiffany's silver. If you are a young woman who loves to call the trends before anyone else, do yourself a favor and pick up this magazine. I guarentee you that if you keep an open mind- it will be one of your best buys yet.
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