The ex-football star-turned-entrepreneur relates how his willingness to take risks and savvy business decisions have led to his success and offers tips on choosing the right heroes and developing ""magnificent obsessions."" 125,000 first printing.
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Book Description
Editorial Reviews
Amazon.com Review
Having been on the losing end of three Super Bowls, former Minnesota Vikings quarterback Fran Tarkenton certainly knows what it's like to be hung with the "loser" tag. But he also knows what it's like to transcend such setbacks--he ultimately parlayed his inherent talent and unrelenting dedication into a well-deserved berth in the NFL Hall of Fame. Now a high-profile businessperson and public speaker, Tarkenton offers entrepreneurs his unique and inspirational perspective on turning apparent defeat into eventual victory in What Losing Taught Me About Winning: The Ultimate Guide for Success in Small and Home-Based Businesses.
From Library Journal
What are the ingredients for successful small- and home-based businesses? Tarkenton, a Football Hall of Fame member and an entrepreneur nearly all his life, has written an inspiring and practical guide. Drawing on his own experiences and those of other entrepreneurs, Tarkenton studies such issues as start-up, financing, managing, marketing, and using the Internet to promote the business. According to the author, "I want you to learn how to think like an entrepreneur, always on full alert for signs of opportunity and methods to achieve your goals." He asserts that entrepreneurs consider failure "a natural part of the process of learning and growing and developing their ideas and their businesses." Tarkenton presents case studies of entrepreneurs who have rebounded from failure and have become even more successful. His book will find a sure readership in public libraries. Highly recommended.
-?Lucy T. Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1997 Reed Business Information, Inc.
-?Lucy T. Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1997 Reed Business Information, Inc.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
1.0 out of 5 stars
This book is a real Loser.,
By A Customer
This review is from: WHAT LOSING TAUGHT ME ABOUT WINNING: ULTIMTE GD SUCCESS SMALL HOME-BASE BUS CS: The Ultimate Guide for Success in Small and Home-Based Businesses (Audio Cassette)
Fran Tarkenton couldn't have made his fortune by following the advice in this book. This book fails to provide any insights into developing a successful business. Rather this books provides a few cute folksy stories about a good old boy (Fran Tarkenton). Don't waste your money. (This review relates to the audio version.)
1 of 2 people found the following review helpful:
5.0 out of 5 stars
The Missing Piece of the Puzzle,
By A Customer
This review is from: WHAT LOSING TAUGHT ME ABOUT WINNING: The Ultimate Guide for Success in Small and Home-Based Businesses (Hardcover)
I must admit that I was a bit skeptical about buying and reading a book on business by one of my favorite sports figures. Boy am I glad I did! The information and insights presented by the author were a godsend to someone like me who does not have a successful mentor to show me the ropes. Fran Tarkenton explains in a most candid, clear and concise way, the little nuances that often confuse those of us who don't have much hands-on experience in running a business. Anybody trying to start a business, who does'nt read this book because it was written by an ex-football player should have his head examined..
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Inside This Book
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First Sentence:
THE ORIGINS of this book and the sources of many of my greatest childhood memories lie in the foothills of the Appalachian Mountains in North Georgia,a beautiful and unique part of the world where I spent many boyhood summers at camp. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
airline ticket jackets, affinity partners, bringing value, small business entrepreneurs Key Phrases - Capitalized Phrases (CAPs): (learn more)
Ruth Brooks, New York, Bill Gates, North Georgia, Super Bowl, Business Week, Sir Speedy, Minnesota Vikings, American Express, Best Buy, Bulk Handling, General Motors, New Coke, Sam Walton, Scrambler's Village, Billy Payne, Charlie Poole, Hank Aaron, Mean Joe Green, Mike Staats, United States, University of Georgia, Federal Express, Gay Balfour, Hall of Fame New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
THE ORIGINS of this book and the sources of many of my greatest childhood memories lie in the foothills of the Appalachian Mountains in North Georgia,a beautiful and unique part of the world where I spent many boyhood summers at camp. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
airline ticket jackets, affinity partners, bringing value, small business entrepreneurs Key Phrases - Capitalized Phrases (CAPs): (learn more)
Ruth Brooks, New York, Bill Gates, North Georgia, Super Bowl, Business Week, Sir Speedy, Minnesota Vikings, American Express, Best Buy, Bulk Handling, General Motors, New Coke, Sam Walton, Scrambler's Village, Billy Payne, Charlie Poole, Hank Aaron, Mean Joe Green, Mike Staats, United States, University of Georgia, Federal Express, Gay Balfour, Hall of Fame New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 8
books:
See all 8 books this book cites
- Diffusion of Innovations, 5th Edition by Everett M. Rogers on page 106
- The Road Ahead (Penguin Readers, Level 3) by Gates on page 204
- The 7 Habits of Highly Effective People by Stephen R. Covey on page 225
- Business Association (Casenote Legal Briefs) by Casenotes on page 125
- Fran Tarkenton, by Jay H. Smith in Back Matter
See all 8 books this book cites
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