AVI SIVAN, GURU OF INFORMERCIALS "... First he motivated his soldiers and troops in the Israeli army. Then he motivated his partners and employees to make money in the infomercial world. In this candid and wildly unpredictable book of life experience, personal wisdom, and success tips, Avi Sivan shares a lifetime of knowledge from his incredible successes. Over the years, Sivan has invented, created, and manufactured good and products totaling more than a billion dollars in retail value through TV, the internet, and retail stores worldwide. In these pages as the king of infomercials Sivan tells all he knows about how to enter the world of business, and the infomercial industry in particular. Thanks to Sivan's inspirational motivations, creativity, and persistence, characteristic brass, and self taught smarts, you will be inspired to get the most out of your own life and to achieve your goals by applying Sivan's "Whatever It Takes" attitude." LEARN HOW TO: - Get your share of the billions of dollars worth of goods sold through infomerciais, mail orders, home shopping, internet and retail; - Get Started even without a background in advertising or video production; - Put the secrets of direct response marketing to work for you; - Hire the right factories and negotiate the right price; - Find the right products to sell; - And sell lhe hell out of them! - Write commercials that pull like crazy; - Make your customer service staff a sales staff to keep customer coming back again and again; WHAT DELIGHTED READERS HAVE TO SAY: Avi Sivan, a former Israeli commando and stunt man, gives new meaning to the expression 'Media Blitz.' Through an aggressive and expensive combination magazine advertizing, infomercials and direct mail, Sivan has created a marketing machine for his personal-care products, sold under the IGIA brand. " - Jane Applegate - "Your book, as a pioner of infomercials, captured the soul of the industry" Motti Ben, "TV shop"
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
One of the most exciting "how-to" primers for the new and fast developing world of infomercials,
By Book Girl "Nori" (New York) - See all my reviews
This review is from: WHATEVER IT TAKES, AVI SIVAN- SELF MADE INFOMERCIAL ICON AND INVENTIONS & NEW IDEAS GURU (Hardcover)
Avi Sivan authored one of the most exciting "how-to" books for the new and fast developing world of infomercials. It's just completely not true that this book is "self-serving" autobiography. What possibly self-serving could be in these invaluable sections: "Ten Commandments of infomercial products", "Step-by-step guide to making your first infomercial", "How to sell infomecial items over the phone", "How to choose a telemarketing partner", "The infomercial road map", "Production checklist", "How to strike the best deal with factories in China". "Where to find a new product to market", "How to run nationwide as with no risk" and so much more! Good luck in getting this precious knowledge on your own! You can easily spend a double fortune, first for tuition in marketing, listening speeches of some people, who never sold anything in their lives using DRTV venues, and second, for accumulation of the same volume of real-life experience in the industry, as Mr. Sivan. He is a true giant of infomercial world, who managed to stay in this extremely tricky and over-competitive business for 25 years, towering head and shoulders above many industry types, who would consider the very thought of sharing their knowledge with general public as laughable. Hey, I would encourage everybody to try! There is a place for everyone in this business, even for the first-timers with limited knowledge or resources. It's a lot of fun and lot of rewards at the same time, so stop complaining, keep momentum going and let Mr. Sivan's primer show your the way.
5.0 out of 5 stars
what a book,
By
This review is from: WHATEVER IT TAKES, AVI SIVAN- SELF MADE INFOMERCIAL ICON AND INVENTIONS & NEW IDEAS GURU (Hardcover)
It really teaches you about all the aspects of business and how you can get very successful if you put effort into everything you do.
5.0 out of 5 stars
Inspired,
By Alex "lorddy" (NJ, USA) - See all my reviews
This review is from: WHATEVER IT TAKES, AVI SIVAN- SELF MADE INFOMERCIAL ICON AND INVENTIONS & NEW IDEAS GURU (Hardcover)
The Whatever it takes book was amazing it gave me ideas on researching, marketing and selling a product. I was inspired by Mr. Sivan.
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