Customer Reviews

WHATEVER IT TAKES, AVI SIVAN- SELF MADE INFOMERCIAL ICON AND INVENTIONS & NEW IDEAS GURU

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Avi Sivan authored one of the most exciting "how-to" books for the new and fast developing world of infomercials. It's just completely not true that this book is "self-serving" autobiography. What possibly self-serving could be in these invaluable sections: "Ten Commandments of infomercial products", "Step-by-step guide to making your first infomercial", "How to sell infomecial items over the phone", "How to choose a telemarketing partner", "The infomercial road map", "Production checklist", "How to strike the best deal with factories in China". "Where to find a new product to market", "How to run nationwide as with no risk" and so much more! Good luck in getting this precious knowledge on your own! You can easily spend a double fortune, first for tuition in marketing, listening speeches of some people, who never sold anything in their lives using DRTV venues, and second, for accumulation of the same volume of real-life experience in the industry, as Mr. Sivan. He is a true giant of infomercial world, who managed to stay in this extremely tricky and over-competitive business for 25 years, towering head and shoulders above many industry types, who would consider the very thought of sharing their knowledge with general public as laughable. Hey, I would encourage everybody to try! There is a place for everyone in this business, even for the first-timers with limited knowledge or resources. It's a lot of fun and lot of rewards at the same time, so stop complaining, keep momentum going and let Mr. Sivan's primer show your the way.

It really teaches you about all the aspects of business and how you can get very successful if you put effort into everything you do.

The Whatever it takes book was amazing it gave me ideas on researching, marketing and selling a product. I was inspired by Mr. Sivan.

Recession put traditional sellers in jeopardy, but online sales are stronger then ever, and Avi Sivan, a maverick seller and a long-time star of DRTV industry chose exactly the right moment to come up with his How-To book and share with you his 20-years experience in researching, creating, marketing and selling your product, whatever it may be. Acquire his hands-on approach, submerge in all intrinsic details, and learn on his victories and mistakes before starting to make your own. DRTV is a hard-to-master business, any wrong step can generate ugly consequences and industry's key players often prefer to keep their own findings to themselves. However, Avi Sivan's approach is different. He penned this book for the benefit of the whole DRTV community, which will be getting stronger, smarter and more sophisticated then ever because of his ground-breaking book. "Whatever It Takes" will patiently guide you to your first success, helping to cut unnecessary expenses, evade traps and pitfalls, and overall save thousands of dollars, being at the same time exciting and "you-can-do-it"! feel-good read.

This should be called Avi Sivan's autobiography!! It was self-serving and useless!!! If I could demand my money back - I would!! He spent 85% of the book telling his life story!! I was under the impression it would give ideas and insight into taking a product to market. What a waste!