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Most Helpful Customer Reviews
14 of 16 people found the following review helpful:
4.0 out of 5 stars
The Zen take,
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This review is from: Whatever You Think, Think the Opposite (Mass Market Paperback)
Arden's second book, like his first, is a zen take on your life in business. He does not tell you what to think as much as he tells you want he thinks and then challenges you to react, to think, to imagine. Great story on steady eddie v. reckless erica and how playing it safe is the least safe thing to do. Forces you to wonder which you are. His advice is anything but typical. To creative types he says don't worry about the medium you want , focus on the money you'll make---"it's honest." The juxtaposing of ideas with art and photos is well done---I liked the ask for a slap in the face advice(ask others to tell you what you did wrong, not what you did right) with the photo of a woman wincing at the slap to come. Why not 5 stars? If I read him right, it'd be an insult.
9 of 10 people found the following review helpful:
5.0 out of 5 stars
Great coffee table book!,
By
This review is from: Whatever You Think, Think the Opposite (Paperback)
This book caught my attention at SF-MOMA. Ever since I bought it, it has grabbed the attention of all friends who visit me. It's a quick read where each page you flip has a certain controversial wisdom. I guess everything about the book screams that Paul Arden is practicing what he is preaching. It is easy to disagree with every conclusion he draws, but that's the very point of the book that conventional wisdom must be questioned.
Paul Arden also fits the profile of successful ad gurus. These personalities would trade off controversy over correctness any day. Just by engaging you in an argument about a certain topic, they have achieved their purpose. That of making you have an opinion about that topic and not be indifferent. I wouldn't live my life by this book. But certainly flip a page every once in a while to review my life. Makes it a good coffee table book too. A person who spends 60 seconds would stand to gain something, as would a person who spends 60 minutes.
6 of 7 people found the following review helpful:
3.0 out of 5 stars
One star or five stars, depends,
This review is from: Whatever You Think, Think the Opposite (Paperback)
As a pro trader who read a lot of books on creativity, self improvement and contrarian thinking/trading, I found the author's ideas familiar, but not his interesting presentation through extensive and interesting use of graphs, pictures and page designs. I dare not recommend it to any serious self help book reader or creative professional. Nevertheless, it's a good choice for a 30 minute leisure reading. On the other hand, I read this right after the author's another book "It's not how good you are. It's...". The two books are very similar and so I had written two nearly identical reviews for each. Pardon me!
p.s. Below please find some of my favorite passages for your reference. Salomon Brothers met with prospective clients not once a month or once a day, but three times a day. That is unreasonable. But it works. Most people are reasonable, that's why they only do reasonably well.pg 42 A young man worked as a runner in an advertising firm. One day he said to his manager, "I'm leaving. I'm going to be a drummer." The manager said, "I didnt know you played the drums." He replied, "I dont, but I'm going to." A few years later that young man played in a band with Eric Clapton and Jack Bruce...He became what he wanted to become before he knew he could do it. He had a goal. pg 62 Rememberwhat Jean Luc Godard said: It's not where you take things from - it's where you take them to. pg 92 An interviewer with a wooden leg said to Frank Zappa, "With your long hair, from where I am sitting you could be a woman." He replied, "From where I am sitting you could be a table." pg 126
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