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2 Reviews
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5.0 out of 5 stars
One of the best advertising books ever written.
This book will be an ispiration to anyone interested in making truly great advertising - that works!. No, it's not a 'how-to' guide in the purest sense, but if you have a clue, this book is amazing. Inspirational stories of the creation, selling and making of some the great campaigns on the 20th century, and an insight into the mind of the one of the best Art Directors of...
Published on May 15, 2005 by T. V. Polkinghorne
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4 of 6 people found the following review helpful:
2.0 out of 5 stars
An exercise in self promotion
George Lois is rightfully an advertising legend, but anyone hoping to learn how to find the "big idea" from this book will probably be disappointed. The book is mostly a series of ad biz reminiscences, in which Lois talks about what a crazy, clever fellow he is. As a historical overview of 50s, 60s and 70s advertising, it's interesting -- but for a better...
Published on July 19, 2000 by Thomas Prowell
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4 of 6 people found the following review helpful:
2.0 out of 5 stars
An exercise in self promotion,
By
This review is from: What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!) (Mass Market Paperback)
George Lois is rightfully an advertising legend, but anyone hoping to learn how to find the "big idea" from this book will probably be disappointed. The book is mostly a series of ad biz reminiscences, in which Lois talks about what a crazy, clever fellow he is. As a historical overview of 50s, 60s and 70s advertising, it's interesting -- but for a better "how to" book, I'd recommend "Hey Whipple Squeeze This" by Luke Sullivan or "Cutting Edge Advertising" by Jim Aitchison instead.
5.0 out of 5 stars
One of the best advertising books ever written.,
By
This review is from: WHAT'S THE BIG IDEA? (That Sell!) (Hardcover)
This book will be an ispiration to anyone interested in making truly great advertising - that works!. No, it's not a 'how-to' guide in the purest sense, but if you have a clue, this book is amazing. Inspirational stories of the creation, selling and making of some the great campaigns on the 20th century, and an insight into the mind of the one of the best Art Directors of all time. Get this book if you have a passion for advertising and want to learn more, or if you just like a well written inspirational read. You should also look up 'The Art of Advertising" by Lois.
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WHAT'S THE BIG IDEA? (That Sell!) by George Lois (Hardcover - September 1, 1991)
Used & New from: $2.92
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