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IGA Worldwide (IGA), New York, a leading independent in-game advertising network, has announced a multi-year agreement with Activision Publishing, Inc. to deliver dynamic in-game advertising into multiple video game titles on Sony Computer Entertainment's PLAYSTATION(R)3 (PS3). The first game to feature IGA integrated ads will be Guitar Hero(R) World Tour, the next installment in the best-selling franchise. To date, the Guitar Hero franchise has sold in excess of 22 million units worldwide, according to The NPD Group, Charttrack and GfK.
