GE Consumer & Industrial spans the globe as an industry leader in major appliance, lighting and integrated industrial equipment systems and services. They provide solutions for commercial, industrial and residential use in more than 100 countries which uses innovative technologies and ecomagination. It's a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges to deliver comfort, convenience and electrical protection and control. GE brings imagination to work. This model features a super plus ExtrAction wash basket which offers increased surface area to squeeze more water from clothes during the spin cycle resulting in reduced dry times. The HydroWave wash system delivers thorough, yet complete gentle cleaning performance. It's a 360 degree stroke of the agitator which moves clothes through the water slowly in a smooth wave like agitation. 24 wash cycles give you a greater control over laundry results. The built in bleach and fabric softener dispensers eliminates much of the hassle involved with doing the laundry. Don't worry about trying to get to sleep with this model running, the Quiet-By-Design sound insulation system greatly reduces the noise it makes.