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Publisher's Weekly Smear Campaign
on June 7, 2007
Dont believe the back-handed Publishers Weekly review above. This must be diss-Ritter Week. Ritter is right to use Sun Tzu's Art of War as a working model [the military does and so does every major successful biz in the Pacific Rim] and his military analogies are just what the antiwar crowd needs to embrace.
What Ritter discusses is exactly what Hosnan Ozbekan, the brilliant Turkish Professor Emeritus, taught graduate students in strategic methodology at the Wharton School of Business. Prior to becoming a professor, Ozbekhan worked for International Harvester (US) and was responsible for its global expansion. He made one mistake in his strategic plan, and this resulted in thousands of Turks migrating to Germany where they became third-class citizens as a result. He had wanted to help his countrymen in the course of his international work; instead he brought them shame. Ozbekhan quit business, and devoted his life to teaching proper strategic planning. Ozbekhan's motto was "One idea can change the world" and he taught a distinct step-by-step system for achieving it.
Ozbekhan was the man IBM hired to bury AT&T when deregulation happened in the early 70s and IBM needed to make sure its UNIX system never saw the light of day in a desktop/workstation, even though IBM knew that UNIX was a vastly superior operating system to the young Bill Gates' early efforts. IBM maintained the lead for nearly 20 years as a result. And I know for a fact that IBM followed Ozbekhan's plan to a "T."
It is obvious to me that the Publisher's Weekly reviewer has no experience in this process, much less know about it. Scott Ritter does.