Customer Reviews

Wait Marketing: Communicate at the Right Moment at the Right Place

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Marketing is increasing in complexity. Wait marketing not only provides a framework for reaching people in innovative ways, but it is also packed full of both examples and worldwide research that will help you build a strong business case. It provides the why, the what and the how of reaching consumers and the best part was - all the information is set out in such an easy to read form. Great insight.

Reading Professor Derval's book, my mind couldn't stop thinking of new, unique ways to use Wait Marketing to promote my business. Wait Marketing, while full of research on the state of Advertising today, is also a fairly quick and easy read. Diana makes her points clearly.

As an entrepreneur myself, I really got hooked when she began her discussion of the 6ms in Chapter 5. This is when Diana begins showing how to implement the concepts of Wait Marketing.

But the overriding experience for me were the ideas that kept popping up in my head as I read. That, for me, was the greatest benefit of Diana's book and I sense that the essence of Wait Marketing and how to implement the concepts correctly lies in our ability to get outside our boxes and get creative because consumers today are growing tired of being forced to view ads.

Phil Davis