Customer Reviews

Wait Marketing: Is it the Right Moment?

5 star:		(3)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

"I have the pleasure of being an MBA student at the Marketing Management course lead by Prof. Derval. I have just finished to read this book. I took me few days to get it through and I thought that Professor Derval has clearly got the point. She's focusing on the right shot, as a good photographer would do when taking a great picture. Wait marketing is explained easily and takes the reader through the understanding on how to effectively use the marketing budget at the right time at the right place. She has also expanded the Philip Kotler and Kevin Lane Keller concept of 5M to 6M with a more effective resolution and understanding. Most of all, she introduces the Persona, a very powerful tool to market position your target audience. I really loved this book, Cosimo Gualano"

An excellent marketing text of our era. Professor Diana Derval is a pioneer on the field of marketing models that uncover valuable opportunities. Intelligence of "Wait Marketing" consists precisely in reaching the target audience at very specific moments. The book shows new thoughts of advertising at work, how to implement the proposed considerations for time and place and the reasons why it works are easily understood. The text is a superbly written. The book is a must for all those who want to get smarter about protecting their commercial interests as well as a valuable addition for any library. Magda Carvalho, Ph.D, US Patent Attorney

Using the concepts found in Diana's book on Wait Marketing, we created a unique book distribution channel for emerging authors that take books to corporate offices, hospitals, colleges and other venues where people are waiting around with nothing to do but look at new titles. And it's working! Every CEO and Marketing professional should read this book. How To Become A Total Failure - The Ten Rules of Highly Unsuccessful People