From the Publisher
With environmental and social problems becoming serious issues in todays society, the search for solutions is evident. B.F. Skinner's book presents a fictional outline of a modern utopia in which human problems are solved by a scientific technology of human conduct. This book serves as a possible example of how our knowledge of human behavior can be used to create a productive social environment while preserving the chances of future generations to do the same.
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About the Author
Burrhus Frederic Skinner (1904 1990), regarded by many as the most important and influential psychologist since Freud, earned his doctorate in psychology at Harvard University in 1931. Following appointments at the University of Minnesota and Indiana University, he returned to Harvard in 1948. He remained there for the rest of his career, retiring in 1974 as Edgar Pierce Professor of Psychology.