Walk Like a Giant, Sell Like a Madman [Abridged, Audiobook] [Audio Cassette]

Ralph R. Roberts (Author, Reader)

Book Description

Publication Date: September 23, 1997

Dubbed "America's Scariest Salesman" by Time magazine, Ralph Roberts is the expert to turn to for tips on selling--regardless of your product. Look no further for answers on how to get incredible results than Walk Like A Giant, Sell Like A Madman.

Ralph's strategies truly set him apart from the average Realtor. Last year alone, he sold over 600 residential properties--fifty times more than the average competitor! In this amazing audio, some of the secrets he shares include:

---Identifying the decision-maker--it's not always who you think it is.

---The importance of making an impression--with stunning results.

---How to listen to what people want--and how to give it to them.

---Closing the deal--fast!

---Organizing your office--is technology working for or against you?

Very personal in style, this audio is more than just a how-to primer on proper sales technique. You'll be inspired by Ralph's quest to be the best, and by how he overcame the stumbling blocks in his way. And while it might be next to impossible to match his record--not everyone has the chutzpah to sell houses at their own wedding--you will be equipped with proven, identifiable skills to increase your sales.

At once motivational, educational, and entertaining, Walk Like A Giant, Sell Like A Madman will raise both your performance and your goals to the next plateau.

Ralph R. Roberts' incredible success in real estate is legendary. He has been profiled by the Associated Press and Time Magazine. His company, Ralph R. Roberts Real Estate, Inc., is based in Warren, Michigan (http://www.ralphroberts.com). This is his first book.

John Gallagher is a journalist and free-lance writer based in Detroit and a staff writer for the Detroit Sunday Journal.

Editorial Reviews

Amazon.com Review

Walk Like a Giant, Sell Like a Madman is a recapitulation of the techniques that made real-estate sales veteran Ralph R. Roberts a giant in the world of sales. It offers basics for beginners, a review for pros who hope to advance, and a primer for entrepreneurs who must sell their products or services as well as themselves. By relating personal experiences and those of other super-sellers, Walk Like a Giant shows how specific practices--such as maintaining client databases, investing in cutting-edge technology, and engaging in self-promotion--can make the difference between failure and success. --This text refers to an out of print or unavailable edition of this title.

Review

"On my scale of 1 to 10, this off-the-chart book rates an outstanding 12." -- Robert J. Bruss, Tribune Media Services

"Ralph Roberts knows his stuff. Listen and learn!" -- Danielle Kennedy, author of How to List & Sell Real Estate and Seven Figure Selling

"Sales greatness is available to you if you catch the greatness of my friend Ralph's message about how to win big and become a superstar salesperson. If you deserve it and desire it, now with Ralph's winning ideas, techniques and principals, you can become it." -- Mark Victor Hansen, coauthor of Chicken Soup for the Soul

"This is one of the most powerful and practical books ever written on professional selling. It shows you how to double your sales and double your income faster than you ever imagined possible." -- Brain Tracy, motivational speaker --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews

Product Details

• Audio Cassette
• Publisher: HarperAudio (September 23, 1997)
• Language: English
• ISBN-10: 0694518964
• ISBN-13: 978-0694518968
• Product Dimensions: 7.1 x 4.5 x 0.8 inches
• Shipping Weight: 3.2 ounces
• Average Customer Review: 3.9 out of 5 stars  See all reviews (22 customer reviews)
• Amazon Best Sellers Rank: #2,977,013 in Books (See Top 100 in Books)
  • #74 in Books > Books on Cassette > Business > Sales

Customer Reviews

Most Helpful Customer Reviews

15 of 15 people found the following review helpful:

3.0 out of 5 stars Not bad but not too hot, May 1, 2000

By 

Matt (New Zealand) - See all my reviews

This review is from: Walk Like a Giant, Sell Like a Madman: America's #1 Salesman Shows You How to Sell Anything (Paperback)

I have read and applied a lot of sales and marketing books in the past few years. The book starts off with Ralph proclaiming his greatness and unfortunately that is how it continues right through. Some good images and on the whole worth the purchase as the basis for explaining the basics of a sales career or a new business plan, but if you are just after a shot in the arm or even something life changing, you are better off reading the following authors if you haven't already; Harvey McKay, Anthony Robbins, Jack Welch Speaks (by Janet Lowe), Jonah C. Nader and Michael Gerber. Ralph Roberts is a real patriotic American character and he talks to much about himself, in his gung ho American style, but he doesn't mention any more than a rough concept of his business, or lecture enough about what he actually does to succeed at his level. I would call the book a great sales promotion tool for Ralph personally, but it is not big on intelligence nor is it a REAL guidebook, such as Jonah Nader's 'How to Lose Friends and Infuriate People', or Michael Gerber's 'E-Myth'. Still, he seems to be a bit of a dude to get this far and with such a friendly disposition you can't help liking him!

7 of 7 people found the following review helpful:

5.0 out of 5 stars A Great Investment For any Real Estate Professional, September 29, 1999

By 

RICK IRVING ([e-mail]) (Fort Worth, Texas) - See all my reviews

This review is from: Walk Like a Giant, Sell Like a Madman: America's #1 Salesman Shows You How to Sell Anything (Paperback)

The "how to" book for Mega Selling. There are enough proven ideas to keep anyone involve with marketing busy applying them to their business. An easy read, with great stories and no nonsense approach to networking and marketing. I can only hope Real Estate people in my market don't read this! I want to keep it a secret for myself.

5 of 6 people found the following review helpful:

5.0 out of 5 stars Entertaining, Insightful & Fun!, April 16, 2004

By A Customer

This review is from: Walk Like a Giant, Sell Like a Madman: America's #1 Salesman Shows You How to Sell Anything (Paperback)

First, I rarely post comments about a book. Second, I'm not in "sales" (the type where I'm only paid by commission based on what I can sell) and the one and only sales job I've ever had was when I was 15 years old... not quite a million years ago, but close! Third, the goofy cover caught my attention - I was searching for a design book.

Ralph's book is fun, entertaining, and insightful -- not a perfect book filled with glitz and glamour, but a human story about his life in sales, his trials, and earned success. As a designer, I'm always looking for new inspiration and angles that drive me to seek the best for my creative process, but I have little time to READ books all the way through, word for word. In fact, I tend to look at picture and process only and skim read the rest in most books, except design related books... Anyhow, each chapter of Ralph's book compelled me to read more and to learn about his sales techniques, systems, and his mini life-story. By the time I finished from front to back cover, I was truly inspired to consider sales as part of a key change in my career path.

No, I'm not going into "sales" -- the commissions only type, but using my ability to negotiate with process that helps me and the people I work with so there's a win-win situation for everyone. If only I'd known to do that when I was 14 and unable to make one commission sale in 3 weeks... ha! Ralph's ideas are working like magic... in my work environment, with the public I'm required to meet, and even my family has responded in ways I'd never imagined AND I'm having fun. Thanks for this great book, Ralph!