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Walk Like a Giant, Sell Like a Madman [Hardcover]

Ralph R. Roberts (Author), Joe Kraynak (Author)
3.9 out of 5 stars  See all reviews (22 customer reviews)


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Book Description

October 15, 1997
As last years best-selling realtor in America, Ralph R. Roberts didn't just outperform his peers, he blew them away. While the average realtor sells seven homes per year, Roberts sold more than 500! Roberts' high-energy, infectious enthusiasm for selling is legendary and has earned him well-deserved national recognition; he has been profiled in Time, by the Associated Press, and in numerous newspapers coast to coast. He also grants nearly 100 radio interviews per year, commands $10,000 a day for speaking engagements, and is paid by everyone from car salesmen to stockbrokers to let them "shadow" him for a day just to see how he does it. Now in Walk Like a Giant, Sell Like a Madman, Roberts brings all his unique, off-the-wall selling techniques and his very serious work ethic to the printed page for the first time.

Roberts' strategies truly set him apart from the average realtor. He looks and listens to what people want and tries to find it for them. He is adept at identifying the true decision maker in the family in order to expedite closings. Most important, he knows how to make an impression. His fervent approach, personal charisma and down-home, Midwestern wisdom about goal-setting and achievement all come through in this page-turning primer. More than a gutsy success story, Walk Like a Giant, Sell Like a Madman is a breakthrough blockbuster no salesperson should be without its no-nonsense advice is guaranteed to help all salespeople energize their careers and sell anything.



Editorial Reviews

Amazon.com Review

Walk Like a Giant, Sell Like a Madman is a recapitulation of the techniques that made real-estate sales veteran Ralph R. Roberts a giant in the world of sales. It offers basics for beginners, a review for pros who hope to advance, and a primer for entrepreneurs who must sell their products or services as well as themselves. By relating personal experiences and those of other super-sellers, Walk Like a Giant shows how specific practices--such as maintaining client databases, investing in cutting-edge technology, and engaging in self-promotion--can make the difference between failure and success.

Review

"On my scale of 1 to 10, this off-the-chart book rates an outstanding 12." -- Robert J. Bruss, Tribune Media Services

"Ralph Roberts knows his stuff. Listen and learn!" -- Danielle Kennedy, author of How to List & Sell Real Estate and Seven Figure Selling

"Sales greatness is available to you if you catch the greatness of my friend Ralph's message about how to win big and become a superstar salesperson. If you deserve it and desire it, now with Ralph's winning ideas, techniques and principals, you can become it." -- Mark Victor Hansen, coauthor of Chicken Soup for the Soul

"This is one of the most powerful and practical books ever written on professional selling. It shows you how to double your sales and double your income faster than you ever imagined possible." -- Brain Tracy, motivational speaker


Product Details

  • Hardcover: 224 pages
  • Publisher: Collins; 1st edition (October 15, 1997)
  • Language: English
  • ISBN-10: 0887308430
  • ISBN-13: 978-0887308437
  • Product Dimensions: 8.1 x 5.4 x 0.4 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #4,410,992 in Books (See Top 100 in Books)

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Customer Reviews

22 Reviews
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Average Customer Review
3.9 out of 5 stars (22 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

15 of 15 people found the following review helpful:
3.0 out of 5 stars Not bad but not too hot, May 1, 2000
By 
Matt (New Zealand) - See all my reviews
I have read and applied a lot of sales and marketing books in the past few years. The book starts off with Ralph proclaiming his greatness and unfortunately that is how it continues right through. Some good images and on the whole worth the purchase as the basis for explaining the basics of a sales career or a new business plan, but if you are just after a shot in the arm or even something life changing, you are better off reading the following authors if you haven't already; Harvey McKay, Anthony Robbins, Jack Welch Speaks (by Janet Lowe), Jonah C. Nader and Michael Gerber. Ralph Roberts is a real patriotic American character and he talks to much about himself, in his gung ho American style, but he doesn't mention any more than a rough concept of his business, or lecture enough about what he actually does to succeed at his level. I would call the book a great sales promotion tool for Ralph personally, but it is not big on intelligence nor is it a REAL guidebook, such as Jonah Nader's 'How to Lose Friends and Infuriate People', or Michael Gerber's 'E-Myth'. Still, he seems to be a bit of a dude to get this far and with such a friendly disposition you can't help liking him!
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7 of 7 people found the following review helpful:
5.0 out of 5 stars A Great Investment For any Real Estate Professional, September 29, 1999
The "how to" book for Mega Selling. There are enough proven ideas to keep anyone involve with marketing busy applying them to their business. An easy read, with great stories and no nonsense approach to networking and marketing. I can only hope Real Estate people in my market don't read this! I want to keep it a secret for myself.
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5 of 6 people found the following review helpful:
5.0 out of 5 stars Entertaining, Insightful & Fun!, April 16, 2004
By A Customer
First, I rarely post comments about a book. Second, I'm not in "sales" (the type where I'm only paid by commission based on what I can sell) and the one and only sales job I've ever had was when I was 15 years old... not quite a million years ago, but close! Third, the goofy cover caught my attention - I was searching for a design book.

Ralph's book is fun, entertaining, and insightful -- not a perfect book filled with glitz and glamour, but a human story about his life in sales, his trials, and earned success. As a designer, I'm always looking for new inspiration and angles that drive me to seek the best for my creative process, but I have little time to READ books all the way through, word for word. In fact, I tend to look at picture and process only and skim read the rest in most books, except design related books... Anyhow, each chapter of Ralph's book compelled me to read more and to learn about his sales techniques, systems, and his mini life-story. By the time I finished from front to back cover, I was truly inspired to consider sales as part of a key change in my career path.

No, I'm not going into "sales" -- the commissions only type, but using my ability to negotiate with process that helps me and the people I work with so there's a win-win situation for everyone. If only I'd known to do that when I was 14 and unable to make one commission sale in 3 weeks... ha! Ralph's ideas are working like magic... in my work environment, with the public I'm required to meet, and even my family has responded in ways I'd never imagined AND I'm having fun. Thanks for this great book, Ralph!

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Inside This Book (learn more)
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Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
virtual assistants, sales success, making rain, unlimited success, home financing, lifelong learner, personal partnering, drip campaign, social media marketing, marketing packet, blogging platform, sales slump
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Hour of Power, Scaling Your Business, Shameless Self-Promotion, Blogging Your Way, Taking the Seven Steps, Hiring Your First Assistant, United States, Madman Tip, Dating Your Leads, Becoming Accountable, Someone Else Does, Assembly Line Selling, Start Farming, Marketplace Diversity, Blasting Out of Your Sales Slump, Partnering Your Way, Motivating Yourself, Role of Rainmaker, Mortgage Myths, Silent Generation, Ralph Roberts Realty, Stop Hunting, Secrets That Will Save You Thousands, Macomb County Real Estate, Zig Ziglar
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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