Customer Reviews

Walk Like a Giant, Sell Like a Madman

5 star:		(11)
4 star:		(4)
3 star:		(2)
2 star:		(3)
1 star:		(2)

 

 

I have read and applied a lot of sales and marketing books in the past few years. The book starts off with Ralph proclaiming his greatness and unfortunately that is how it continues right through. Some good images and on the whole worth the purchase as the basis for explaining the basics of a sales career or a new business plan, but if you are just after a shot in the arm or even something life changing, you are better off reading the following authors if you haven't already; Harvey McKay, Anthony Robbins, Jack Welch Speaks (by Janet Lowe), Jonah C. Nader and Michael Gerber. Ralph Roberts is a real patriotic American character and he talks to much about himself, in his gung ho American style, but he doesn't mention any more than a rough concept of his business, or lecture enough about what he actually does to succeed at his level. I would call the book a great sales promotion tool for Ralph personally, but it is not big on intelligence nor is it a REAL guidebook, such as Jonah Nader's 'How to Lose Friends and Infuriate People', or Michael Gerber's 'E-Myth'. Still, he seems to be a bit of a dude to get this far and with such a friendly disposition you can't help liking him!

The "how to" book for Mega Selling. There are enough proven ideas to keep anyone involve with marketing busy applying them to their business. An easy read, with great stories and no nonsense approach to networking and marketing. I can only hope Real Estate people in my market don't read this! I want to keep it a secret for myself.

First, I rarely post comments about a book. Second, I'm not in "sales" (the type where I'm only paid by commission based on what I can sell) and the one and only sales job I've ever had was when I was 15 years old... not quite a million years ago, but close! Third, the goofy cover caught my attention - I was searching for a design book.

Ralph's book is fun, entertaining, and insightful -- not a perfect book filled with glitz and glamour, but a human story about his life in sales, his trials, and earned success. As a designer, I'm always looking for new inspiration and angles that drive me to seek the best for my creative process, but I have little time to READ books all the way through, word for word. In fact, I tend to look at picture and process only and skim read the rest in most books, except design related books... Anyhow, each chapter of Ralph's book compelled me to read more and to learn about his sales techniques, systems, and his mini life-story. By the time I finished from front to back cover, I was truly inspired to consider sales as part of a key change in my career path.

No, I'm not going into "sales" -- the commissions only type, but using my ability to negotiate with process that helps me and the people I work with so there's a win-win situation for everyone. If only I'd known to do that when I was 14 and unable to make one commission sale in 3 weeks... ha! Ralph's ideas are working like magic... in my work environment, with the public I'm required to meet, and even my family has responded in ways I'd never imagined AND I'm having fun. Thanks for this great book, Ralph!

I ordered the audio cassette before I went into real estate sales, and I was somewhat disappointed. The advice was mostly common sense (for example, if it's snowing outside, take off your shoes before entering the house) but not practical sales techniques. If you're looking to enter the sales industry, I recommend books and tapes by Tom Hopkins and Brian Tracy.

I truly enjoyed this book! As a Vice President for a small firm in the Detroit area, this book has enlighted me to tell everyone one I know about this book. In fact, I have refered all of my college professors about it and suggested that they use it in their class rooms. Its REAL and it WORKS!!

Ralph Roberts is a very good author, and he knows what he's talking about. The book is about how to reach dreams, even when your going through hard times. If you are any kind of sales person or want to go into sales this is a very good book to read.

One of my favorite CANI books of all time. Simple, easy to read, and above all very believable. Anyone can benefit from the experience that Ralph has been through. Rookie to a seasoned pro, this book is an example of how one can improve themselves in business and in life with very small increments from Ralph and his experiences. I wish him well and I look forward to his next book! Thank you Jay McHugh

I think someone else wrote the title. It doesn't fit the book, to begin with. Then there are these reviews. Half seem to be written by someone on the payroll. What positive sales information I managed to extract from this book (as minimal as it is) could have been written in a 5 page summary. For anyone that is new to sales and involved solely in real estate sales, then I could see them getting something to add to their arsenal of tricks. I am in automotive sales, however, and though the title suggests that I could find nuggets and be able to sell "anything" I am disappointeed in what I read. A better book (for automotive sales) is "Cars and People; How to Put the Two Together" or (for a good sales foundation) any EARLY Zig Ziglar book will do.

I think one of the keys to liking or disliking a book on sales is whether or not it fits your personality. I don't think you can stray too far from your core.
That said, Ralph R. Roberts and I appear to be kindred spirits and I laughed, loved and learned while reading his book. If you want to be bold, innovative and fun, and have that help you in your sales career, this book is great. If you're looking for something regimented (especially for real estate) read Danielle Kennedy, who also has some great books that I've learned from. But she doesn't fit my style.
Bottom line, after reading Ralph's book and implementing some of the lessons my RE career has started quickly and I've become known as the "go to" man in my farm.
Thanks Ralph!

An excellent book which can act as a hand book for sales men It offers tips on how to stay organised, how to be above the compititors, how to use technology.

Ralph also gives a word about how to live happily with the family, how to stay healthy & fit

Above all it has plenty of tips on HOW TO SELL!!