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Walk Your Talk Paperback – September, 1994


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Product Details

  • Paperback: 216 pages
  • Publisher: Celestial Arts (September 1994)
  • Language: English
  • ISBN-10: 0890877424
  • ISBN-13: 978-0890877425
  • Product Dimensions: 9 x 6 x 0.6 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,301,119 in Books (See Top 100 in Books)

More About the Author

"Connected and Quotable" Forbes and HuffPo columnist and speaker, Kare is an Emmy-winning former NBC and Wall Street Journal reporter who speaks and consults on quotability, connective behavior, profitable partnering and making people serving places or conferences more meaningful by storyboarding them. She's the author of Moving From Me to We, Walk Your Talk, Resolving Conflict Sooner and Getting What You Want. See related tips here:
http://amzn.to/VkLGNa
http://www.forbes.com/sites/kareanderson/2012/08/31/the-secret-to-staying-sought-after/
http://www.huffingtonpost.com/kareanderson/vulnerability_b_1914809.html
http://blogs.hbr.org/cs/2011/12/craft_an_attention-grabbing_me.html
http://www.huffingtonpost.com/kare-anderson/laws-of-subtraction_b_1956445.html
http://blogs.hbr.org/cs/2011/12/craft_an_attention-grabbing_me.html

+ Her main links here
http://blogs.forbes.com/kareanderson
http://www.sayitbetter.com/speak
http://www.movingfrommetowe.com
http://www.huffingtonpost.com/kare-anderson/
http://www.linkedin.com/in/kareanderson
http://www.facebook.com/karechristine.anderson
@KareAnderson

Customer Reviews

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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By E. Lance Ritchlin on April 18, 2000
Format: Paperback
This title belongs on your bookshelf, next to "Guerilla Marketing." The author has packed valuable information into this volume and done it very concisely, often breaking down the text to simple, easy-to-digest lists and bullets. Owners and managers of small stores will find this information easier to apply than the broad, theoretical stuff that fills most retail how-to's. Cross-promoting is often the easiest and least expensive way to take your business from the minor leagues to the majors. I've worked in and around marketing for years, and this book compares favorably to many that cost five times as much. (I noticed in Amazon.com's list of other buyers that one of the top authorities on nonprofit retailing bought this book!) After several decades working in and around marketing, I learned a lot myself.
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1 of 2 people found the following review helpful By Kare Anderson on January 17, 2006
Format: Paperback
The use of this wildly-popular promotion tool has skyrocketed since I wrote this book. In fact, different forms of partnership (co-branding, cross-referral, product placement, affinity market, etc.) now collectively represent the most frequently-used promotion tool - to attract and keep customers. Warning: with the wrong partners and/or methods, cross-promotion and other forms of partnering create a hostile consumer backlash. Using smart partnerships, you can attract and delight more consumers while spending less.

Any kind or size of business or non-profit can use this approach to out-market even bigger competition. I am so confident that you will find this book valuable that I suggest you read it, send me an email ([...]) telling me which kind of cross-promotion you found most helpful, and I'll send you a companion e-book at no cost, (Make Yourself Memorable.).
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