Customer Reviews

Walk Your Talk

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This title belongs on your bookshelf, next to "Guerilla Marketing." The author has packed valuable information into this volume and done it very concisely, often breaking down the text to simple, easy-to-digest lists and bullets. Owners and managers of small stores will find this information easier to apply than the broad, theoretical stuff that fills most retail how-to's. Cross-promoting is often the easiest and least expensive way to take your business from the minor leagues to the majors. I've worked in and around marketing for years, and this book compares favorably to many that cost five times as much. (I noticed in Amazon.com's list of other buyers that one of the top authorities on nonprofit retailing bought this book!) After several decades working in and around marketing, I learned a lot myself.

The use of this wildly-popular promotion tool has skyrocketed since I wrote this book. In fact, different forms of partnership (co-branding, cross-referral, product placement, affinity market, etc.) now collectively represent the most frequently-used promotion tool - to attract and keep customers. Warning: with the wrong partners and/or methods, cross-promotion and other forms of partnering create a hostile consumer backlash. Using smart partnerships, you can attract and delight more consumers while spending less.

Any kind or size of business or non-profit can use this approach to out-market even bigger competition. I am so confident that you will find this book valuable that I suggest you read it, send me an email (www.SayitBetter.com) telling me which kind of cross-promotion you found most helpful, and I'll send you a companion e-book at no cost, (Make Yourself Memorable.).